Brandperx, in collaboration with Drug Store News, conducted a survey among 1,000 OB/GYN providers that revealed an opportunity for both brands and retailers to leverage the intimacy and trust of the provider-patient relationship in order to build brand engagement, trial, sales and market share, and improve patients’ quality of life.
This article replaces a previously published version that contained some inaccuracies. DSN regrets the error and any confusion it may have caused.
The DSN PoweRx list represents nearly 80% of the total retail pharmacy business — including more than $250 billion in pharmacy sales and nearly 59,000 pharmacies. And with the rise of more consumer-centered health care, they are creating innovative programs and entering healthcare partnerships to move beyond dispensing and expand their role in the U.S. healthcare delivery system. Read more
Industry leaders talk soulful brands, doing good and operating with purpose at the third annual New General Market Summit. In this special report, DSN highlights the big ideas and best practices that emerged from the event.