Industry leaders talk soulful brands, doing good and operating with purpose at the third annual New General Market Summit. In this special report, DSN highlights the big ideas and best practices that emerged from the event.
Brandperx, in collaboration with Drug Store News, conducted a survey among 1,000 OB/GYN providers that revealed an opportunity for both brands and retailers to leverage the intimacy and trust of the provider-patient relationship in order to build brand engagement, trial, sales and market share, and improve patients’ quality of life.
This article replaces a previously published version that contained some inaccuracies. DSN regrets the error and any confusion it may have caused.
Consumers have weaved digital into every aspect of their fitness regimens. They’re tracking their workouts, calories, heart rates and routes using various devices and apps. They’re listening to music and audiobooks or streaming videos on tablets as they exercise. And they’re turning to the Web to learn the latest trends. Read more