DSN Industry Issues Summit 2018: Bridging the gap

BY David Orgel

The need to bridge the gap between the pharmacy counter and the rest of the retail operation is generating more discussion across the industry at a time of changing consumer attitudes and growing competition from a wider range of retailers — both brick-and-mortar and virtual. Industry leaders said that achieving success requires collaboration across the health ecosystem; improved consumer insights; effective technology and analytics; and a true understanding of the importance of educating consumers. They made these points during a panel at the recent DSN Industry Issues Summit in New York City, which focused on the best ways to make progress.

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