HEALTH

Wild Child seeks to educate consumers on lice prevention

BY Allison Cerra

LOS ANGELES Natural healthcare products company Wild Child is offering head lice-prevention tips for the back-to-school season.

Wild Child, which is distributed through Hyland’s, has such homeopathic product offerings as the Quit Nits kit, Quit Nits everyday preventative spray and Quit Nits advance lice treatment cream. The company said it recommends increased awareness of how to treat and eliminate both lice and nits so children can be in school without any lice issues.

“Prevention is the key for parents this back-to-school season,” said Leanne Preston, CEO and founder of Wild Child. “The first week of school is the most critical in preventing head lice and parents can make it a habit to apply a safe, everyday preventative spray on their child’s head before they leave for school, and check their scalp carefully as soon as they get home.”

Wild Child’s Quit Nits line is available at CVS, Whole Foods, and other retailers.

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Bausch & Lomb promotes Biotrue with contest

BY Allison Cerra

ROCHESTER, N.Y. Bausch & Lomb is promoting its latest lens care product by encouraging Americans to find visual inspiration in their surroundings.

The company said it tapped journalist Lisa Ling to promote its Biotrue multi-purpose solution and its “Inspiration in Your Eyes” contest, where consumers can share a story about the U.S. location most visually inspiring to them. The grand prize winner will receive an all-expense-paid trip for two to one of the top 10 most visually inspiring places in the United States. Additionally, Bausch & Lomb is offering free admission on Friday, Aug. 13, to visitors at the Aquarium of the Bay in San Francisco with an unobstructed view of the Golden Gate Bridge, the Space Needle in Seattle and the John Hancock Observatory in Chicago, as well as free ferry tickets to view the Statue of Liberty in New York.

“My work as a journalist has afforded me the opportunity to travel to some of the most visually inspiring sites in the world,” said Lisa Ling, global traveler and host of National Geographic’s “Ultimate Explorer.” “I am thrilled to be a part of the Biotrue brand initiative to encourage Americans to find visual inspiration by exposing them to breathtaking imagery at some of the finest attractions in our country.”

Added Lisa VanDeMark, VP brand marketing, U.S. vision care, Bausch & Lomb, “Just as we sought inspiration from the eye in developing Biotrue, we are encouraging consumers to embrace visual inspiration and recognize the importance of healthy lens care.”

Biotrue, featuring a clear bottle that allows you to track how much solution remains, comes in a range of sizes and can be found at most nationwide food, drug and mass retailers.

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Lansinoh unveils Affinity double electric breast pump

BY Allison Cerra

ALEXANDRIA, Va. Lansinoh has introduced its latest breast-feeding tools in line with National Breast-feeding Awareness Month.

The new Lansinoh Affinity double electric breast pump allows breast-feeding mothers to provide breastmilk from both breasts simultaneously.

“For a breast-feeding mom who wants to continue to provide breastmilk for her baby upon returning to work, expressing her milk is necessary to keep up her milk supply and is one way that she can leave her milk behind for her baby,” said Gina Ciagne, certified lactation counselor and director of breast-feeding and consumer relations for Lansinoh. “Essentially, a pump is designed to mimic as closely as possible the way a baby feeds. It signals the body to release the milk by stimulation to the breast. Make no mistake, pumping can never completely replicate a baby feeding at the breast, though it is important that a pump be as efficient as possible to comfortably stimulate milk let-down.”

The breast pump carries a suggested retail price of $150 and is available at Walmart and other retailers nationwide.

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