HEALTH

Report: GSK to underwrite documentary focused on weight loss, eating

BY Michael Johnsen

GlaxoSmithKline will be underwriting a weight-loss/eating documentary in partnership with the Creative Coalition, an advocacy group backed by Tim Daly and other actors, the New York Times reported Wednesday.

Both GSK and the Creative Coalition told the Times that the documentary wouldn’t be table dressing with GSK’s over-the-counter weight-loss drug Alli featured as the main course.

“This won’t be a marketing tool at all,” Robin Bronk, the Creative Coalition’s executive director, told a Times reporter.

A director is to be named at the Sundance Film Festival Jan. 25. Production is expected to be completed this year.

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Bausch and Lomb unveils new logo

BY Allison Cerra

ROCHESTER, N.Y. Global eye health company Bausch and Lomb unveiled its redesigned company logo and icon. Both incorporate hues of the company’s traditional blue and green colors, while introducing the plus (+) symbol to represent the organization’s strong commitment to innovation and partnership with practitioners as a leader in eye health.

“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” said Gerald M. Ostrov, the company’s chairman and CEO. “Based on our strong momentum coming out of last year, as well as a number of planned new product launches and market initiatives over the coming months, we believe that 2010 will be a banner year for the company and the millions of people we’re so fortunate to serve each year.”

The new logo and B+L icon will be phased in by Bausch + Lomb over time, co-existing with the former “pathways” logo for the next 18 to 24 months as product packaging and other materials are updated.

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Elations offers joint health aid in powder form

BY Michael Johnsen

CINCINNATI Elations now offers their patent-pending formula in a powder form for improving joint health, the company announced.

The new powder packets deliver the same recommended levels of glucosamine and chondroitin as the original Elations drink supplement.

Consumer testing showed that 75% of the general population strongly agrees that powder would be good to use on the go and that it’s more absorbable and easier to swallow than pills.

The new Elations powder pack, shipping in February, will be available in two-flavors — cranberry-apple and raspberry white grape. To use, empty contents of one packet into a 20-ounce bottle of water, then shake or mix well.  Suggested retail price for the 7-stick box ranges from $6.97 – $7.99.

Elations also introduced a new flavor to its ready-to-drink line — black cherry.

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