P&G launches Puffs Plus with Vicks scent
CINCINNATI Procter & Gamble on Tuesday announced the launch of Puffs Plus with the scent of Vicks, a non-medicated facial tissue that combines the softness of Puffs Plus with Lotion and the comforting scent of Vicks.
“This launch means the coming together of two powerful P&G brands—Puffs and Vicks—that have both provided familiar comfort to consumers for years,” stated Laura Ims, brand manager for Puffs. “Knowing the sense of smell is so powerful for many people, we wanted to explore the impact of scent on empathy, the core of a mom’s love and care.”
“Empathy is a complex emotion that is important for so many social interactions, including parenting,” stated Alan Hirsch, a leading scent expert and founder of the Smell & Taste Treatment and Research Foundation who conducted a study on the new product on behalf of P&G. Study results showed a 17 percent increase in empathy for participants in the presence of Puffs Plus with the scent of Vicks. In addition, nearly half the participants reported feelings of nostalgia with the Vicks scent, such as childhood memories of their mom comforting them with Vicks. Results also found that participants who experienced nostalgia had a greater empathetic response.
In the study, 100 participants were asked to react to seven different real-life situations designed to elicit empathy. Participants wrote their responses to those situations, while being alternately exposed to a non-scented tissue and Puffs Plus with the scent of Vicks. Each response was then independently scored based on how empathetic it was. Tabulated results showed that in the presence of the Vicks scent, participants reacted more empathetically than when they didn’t have the scent stimulus.
Twinlab launches liver detox formulated for athletes
GRAND RAPIDS, Mich. Twinlab on Friday announced the launch of Liver D-Tox Fuel, a daily liver detoxifying formula that combines L-glutathione and alpha lipoic acid along with an exclusive Purification Matrix formula.
Designed with athletes in mind, Liver D-Tox is made with natural ingredients and contains no harsh chemicals that interfere with the natural detoxification process.
“Most people would benefit from a detoxifying product, but athletes have additional needs,” stated Thane Slagowski, Twinlab director of research and development. “Not only do they introduce more free radicals into their system through intense exercise, but the additional stresses they put on their body also increase the toxins in their system, making their liver work even harder.”
L-Glutathione and alpha lipoic acid are antioxidants that help to dissolve toxic substances and maintain healthy enzyme levels, the company stated. The Purification Matrix formula contains: kudzu (root) powder and extract, milk thistle (seed) extract (standardized to 80 percent silymarin), artichoke (aerial part) and sarsaparilla (root).
FiveMoms.com receives Web creativity award
Launched in May as part of the association’s larger campaign to alert parents to the dangerous trend of teens abusing cough medicine to get high, FiveMoms.com is a place parents can go to learn how to spot the warning signs, as well as what to do if they suspect their child is abusing. The site provides parents with information about cough medicine abuse, features blog entries and offers links to additional resources.
The W3 Awards is a well-regarded online awards program. Sanctioned by the International Academy of Visual Arts, the awards honor creative excellence on the web and recognize the creativity of the professionals behind the winning sites, videos and marketing programs.