HEALTH

P&G develops new program in line with Prilosec OTC

BY Michael Johnsen

CINCINNATI Procter & Gamble on Wednesday revealed a little of its Prilosec OTC marketshare protection strategy with the launch of the “Official Sponsor of Everything You Do Without Heartburn” program.

“Our consumers tell us that frequent heartburn prevents them from doing a lot of the things they love to do,” stated Robert Cleveland, Prilosec OTC brand manager. “Prilosec OTC provides powerful protection against frequent heartburn so our consumers can enjoy their passions, and these individualized sponsorships will help them take those passions to the next level.”

People can apply for a chance for sponsorship in one of 15 categories, which range from Health & Fitness, to Community Service, to Arts & Crafts, among others. To apply, consumers can visit OfficialSponsor.com, create a profile and fill out the sponsorship application. The application process includes the option to upload pictures or videos to express who they are and what they love to do. If selected, P&G will provide an average of $1,000 worth of resources to help take Prilosec OTC’s patient’s passions to the next level.

The public will have a chance to view every applicant’s online profile and vote for their favorites. The application deadline for the initial round of sponsorships is Feb. 22, and those chosen for sponsorship will be announced on or around March 19. A second round of sponsorships will be conducted shortly after.

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Bausch and Lomb unveils new logo

BY Allison Cerra

ROCHESTER, N.Y. Global eye health company Bausch and Lomb unveiled its redesigned company logo and icon. Both incorporate hues of the company’s traditional blue and green colors, while introducing the plus (+) symbol to represent the organization’s strong commitment to innovation and partnership with practitioners as a leader in eye health.

“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” said Gerald M. Ostrov, the company’s chairman and CEO. “Based on our strong momentum coming out of last year, as well as a number of planned new product launches and market initiatives over the coming months, we believe that 2010 will be a banner year for the company and the millions of people we’re so fortunate to serve each year.”

The new logo and B+L icon will be phased in by Bausch + Lomb over time, co-existing with the former “pathways” logo for the next 18 to 24 months as product packaging and other materials are updated.

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Elations offers joint health aid in powder form

BY Michael Johnsen

CINCINNATI Elations now offers their patent-pending formula in a powder form for improving joint health, the company announced.

The new powder packets deliver the same recommended levels of glucosamine and chondroitin as the original Elations drink supplement.

Consumer testing showed that 75% of the general population strongly agrees that powder would be good to use on the go and that it’s more absorbable and easier to swallow than pills.

The new Elations powder pack, shipping in February, will be available in two-flavors — cranberry-apple and raspberry white grape. To use, empty contents of one packet into a 20-ounce bottle of water, then shake or mix well.  Suggested retail price for the 7-stick box ranges from $6.97 – $7.99.

Elations also introduced a new flavor to its ready-to-drink line — black cherry.

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