HEALTH

Periscope thinks pink with new lighted folio

BY Allison Cerra

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.

“With today’s debut of the pink lighted folio for both the [Amazon] Kindle 2 and [Barnes & Noble] Nook e-readers, and with National Breast Cancer Awareness Month occurring in October, we decided there was no better time to show our support of those whose lives have been affected by breast cancer,” Periscope president Eric Fisherman said. “The new pink lighted folio makes an ideal gift choice for gift-givers who wish to give a gift that has a greater significance. Now every time a consumer uses their pink lighted folio, they will be reminded of all those whose lives have been touched in any way by breast cancer.

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Bayer Consumer Care adds two products to One A Day line

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care on Tuesday introduced two new gender-specific multivitamins: One A Day Menopause Formula and One A Day Men’s Pro Edge.

 

One A Day Menopause Formula is a complete multivitamin formulated with soy isoflavones to help address hot flashes and mild mood changes.

 

"It can often be a challenge for women going through this new life stage to get the nutrients they need," stated diet and nutrition expert Madelyn Fernstrom. "Even with a healthy diet, supplementation may be needed to get adequate amounts of the nutrients important to this age group, particularly vitamin D and calcium. This can help support a healthy lifestyle for women as they enter this stage of their lives."

In addition, women going through menopause now have a new resource for information. LiveMenopause.com is dedicated to providing information about menopause and connecting women to others who are going through this stage of life.

 

Meanwhile, One A Day Men’s Pro Edge is a complete multivitamin that contains high levels of magnesium and vitamins A, B, C and E.

 

 

"Because men who are physically active exert more energy, they have an increased need for some nutrients to help their bodies refuel," Fernstrom said. "Though diet is the first source for nutritional needs, supplementation with a multivitamin can help provide extra nutrients to support optimal health for the busy, active man."

 

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Decision Resources: Market for Alzheimer’s disease drugs will expand

BY Alaric DeArment

BURLINGTON, Mass. Biotech drugs for treating Alzheimer’s disease will more than triple the size of the market in several key countries over the next decade, according to a new report by industry research company Decision Resources.

The report showed that bapineuzumab, made by Johnson & Johnson and Pfizer, and Eli Lilly’s solanezumab will drive the market for Alzheimer’s drugs from 2009’s $4.3 billion to $13.3 billion in 2019 in the United States, Japan, the United Kingdom, Germany, France, Italy and Spain.

Whereas most current Alzheimer’s drugs are acetylcholinesterase inhibitors, or AChEIs, which treat the disease’s cognitive symptoms without modifying its course, the new drugs have the potential to slow the rate of neural degeneration and cognitive decline, according to the report. Still, sales of AChEIs will remain strong through the decade.

“Despite increased generic competition and the launch of more-expensive and potentially more-efficacious therapies, AChEI sales will be buoyed through 2019,” Decision Resources director Bethany Kiernan said. “This will be largely due to an overall market expansion driven by increases in the number of drug-treated patients but also, to a lesser extent, by the launch of new formulations of branded AChEIs.”

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