HEALTH

Pepto Bismol teams with Travel Channel host to give tips on ‘taste adventures’

BY Michael Johnsen

CINCINNATI Andrew Zimmern, host of Travel Channel’s series Bizarre Foods with Andrew Zimmern, has partnered with Pepto-Bismol to provide tips on how to have a “taste adventure” on the road or at home, Procter & Gamble announced Wednesday. According to Zimmern, consumers can have piece of mind when trying new tastes by planning ahead and safeguarding their stomach. “For any taste escapade, the important keys are to plan ahead and leave … reservations at the door,” he said. “Explore the unique tastes [of the] city and … and pack your Cherry Pepto, so you will feel secure enough to experience new things.”

Zimmern’s local guides include his favorite spots that often get looked over, as well as “must- tastes” from the names that consistently produce the most exciting food. The guides are tailored for local and regional tastes.

Local Taste Adventure Guides are available for Chicago, Dallas, Los Angeles and New York.

To help celebrate Zimmern’s Taste Adventure Guides, Pepto-Bismol is inviting consumers to enter the Cherry Pepto Taste Adventure Sweepstakes. Entrants have the opportunity to submit a story about his or her own “taste adventure” for a chance to win a four day/three night trip for two to one of the destinations featured in the Local Taste Adventure Guides.

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Continua to demonstrate interoperable products at Connected Health symposium

BY Michael Johnsen

PORTLAND, Ore. The Continua Health Alliance, an organization dedicated to enabling interoperable healthcare products and solutions, on Tuesday announced that the first demonstration of seamlessly connected Continua pre-certified products and solutions will take place Oct. 27 at the Partners Center for Connected Health 5th Annual Connected Health Symposium in Boston.

“With close to a quarter of the world’s population overweight, more than 600 million people with some form of chronic disease, and millions more reaching retirement age, the time for greater personal health management is now,” Dave Whitlinger, Continua Health Alliance president said. “Continua member companies are working on real solutions that will empower consumers and healthcare professionals to access and share information quickly and easily through connected products and solutions.”

A&D Medical, Cambridge Consultants, Cypak, FitLinxx, Google Health, IBM, Intel, National Health Service, Nonin Medical, Oracle, Partners, Philips, Roche Diagnostics and University Health Network will participate by providing devices and software solutions that support Continua’s upcoming Version One guidelines and share a common interface. The devices and solutions will be set in both home and professional settings. Audience members will see the benefits of real-time information sharing, including improved data for diagnostics and treatment, time and cost savings, and an improved patient experience.

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Continua taps Parker for executive director

BY Michael Johnsen

PORTLAND, Ore. The Continua Health Alliance on Tuesday named Charles Parker to the post of executive director. Parker was most recently the chief technology officer and senior vice president of business development and marketing at Masspro, a performance improvement organization dedicated to advancing healthcare quality.

Beginning in January, Parker will work with Continua’s board of directors to develop a vision and strategic plan for guiding new initiatives for growth, financial stability and services to membership.

“Continua is at the forefront of a revolution in personal healthcare,” Parker said. “By focusing on the creation of a new market of connected health and wellness devices and solutions, Continua is empowering healthcare professionals, individuals and their families to better manage health and wellness at every stage of life. I’m proud to join Continua and look forward to helping the organization achieve its goal of better health, through connectivity.”

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