HEALTH

NuVim gets featured beverage spot, gears up for 2008 ad campaign

BY Michael Johnsen

PARAMUS, N.J. NuVim on Wednesday announced that its nutritional beverages have been chosen by “Eye on America” as the featured beverage for 2008. T

A five-minute television NuVim story will be aired on CNN Headline News and Regional News networks starting in the second quarter of 2008, featuring interviews with national nutrition experts Ruth Carey and Coni Francis. Additionally, in 2008 a total of 1,100 30-second commercial spots featuring NuVim will air regionally on ION, ESPN2, FSN and possibly nationally on WE, Oxygen and ABC Family Channel, on the following shows: “Today’s Family,” “Health Forum,” “Competitive Edge” and “Eye on America.”

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NPA to host Congressional lobbying day in April

BY Michael Johnsen

WASHINGTON The Natural Products Association plans to host its 11th annual lobbying effort, Natural Products Day, April 8, the association announced Monday.

“Natural Products Day is a fun and effective way for industry members to establish and strengthen personal relationships with members of Congress,” stated David Seckman, Natural Products Association executive director and chief executive officer. “It helps legislators stay aware of issues important to our industry and to their district, and is an essential tool in gaining support for our many important initiatives. We make it easy for anyone to participate by making appointments with legislators, providing educational reference materials and thoroughly briefing participants about the issues.”

Natural Products Day helps broaden the natural products industry’s base of political support by educating members of Congress about the important role natural products play in keeping Americans healthy, and the overwhelming public benefits of preventative care, the association stated.

This year, Natural Products Day will focus around the Child Nutrition Promotion and School Lunch Protection Act of 2007, proposed by Senator Tom Harkin, D-Iowa, to redefine what foods are considered healthy to be served in schools. Also featured will be the association’s opposition to legislation limiting the availability of the popular dietary supplement DHEA, used to aid with aspects of aging. According to the position of the Natural Products Association, DHEA has been inappropriately classified as an anabolic steroid, despite the fact that it has no proven athletic performance-enhancing attributes that would lead to abuse. 

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Carey named nutritional expert for NuVim

BY Michael Johnsen

PARAMUS, N.J. NuVim on Tuesday named Ruth Carey nutritional expert.

Carey has been a nutrition consultant in private practice and has been a national media spokesperson for brands like Gatorade and Lipton and has worked with brands like Ensure, Nike, The USA Olympic Committee, The Portland Trailblazers and USA Gymnastics. She has appeared on “Good Morning America,” “The Today Show” and The Food Network.

Carey will be helping to promote NuVim, a refrigerated nutrition beverage sold in half-gallon juice cartons in 2,000 supermarkets, including Shoprite, A&P, Giant Eagle, Acme, Giant and more than 300 Wal-Mart supercenters.

NuVim is fortified with NutraFlora, a prebiotic that helps maintain a strong immune system and enhances calcium absorption and digestion. NuVim also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints and improve athletic performance, the company stated.

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