HEALTH

Nordic Naturals to host webinars featuring company’s spokesman

BY Michael Johnsen

WATSONVILLE, Calif. Nordic Naturals on Monday announced it will be hosting a series of monthly webinars with national educator Stuart Tomc.

“Education is at the top of the priority list for the company in 2010, focusing on the important benefits of omega-3 fatty acids and how they tie into the various public health initiative themes for the year,” Tomc stated.

The live 60-minute webinars will be free-of-charge and open to all consumers, retailers and healthcare professionals.

Attendees are required to register at https://nordicnaturals.ilinc.com and click on each presentation they wish to attend.

Presently, webinars are slated for Jan. 13, Feb. 24 and March 24.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

CDC still urges H1N1 vaccination efforts despite incidence drop

BY Michael Johnsen

ATLANTA The Centers for Disease Control and Prevention on Thursday urged the public and healthcare professionals not to become complacent with regard to H1N1 vaccinations. With more than 136 million H1N1 vaccine doses available for ordering, the CDC advised that if a person hasn’t gotten the vaccine yet, now would be a good time to do so.

The word of caution comes as the incidence of flu — still predominated by the H1N1 virus — has dropped significantly in the past month. Only four states — Deleware, Maine, New Jersey and Virginia — are still reporting widespread influenza-like illness, compared with more than 40 states reporting widespread ILI a little more than a month ago.

Anne Schuchat, director of CDC’s National Center for Immunizations and Respiratory Diseases, suggested that history may have a chance to repeat itself if the public does not remain vigilant. During the 1957 pandemic, incidence dropped significantly over the December-January period, but picked up that spring with a higher mortality rate.

“This is really a reminder of why we are saying that we need to remain vigilant,” Schuchat said. “This is why my colleagues and I in public health are encouraging people to be vaccinated, especially those who are at risk of complications.  None of us can predict what’s going to happen. … We don’t know what’s going to happen over the next several weeks or months.”

In 1957, following that drop in incidence, health officials “essentially gave the all-clear whistle,” Schuchat said. “They had vaccine, but they didn’t encourage its use and yet they did go on to see that increase in mortality. … As long as this virus is circulating, it has the potential to cause illness.”

And though incidence of flu is currently declining, incidence is still higher than is normal for this time of year, and the traditional flu season has yet to materialize. “All the virus that we’re seeing right now is the H1N1 virus,” Schuchat said. ”We haven’t yet seen the emergence of seasonal flu strains in any numbers at all.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Mentholatum to sponsor Ironman 70.3 events with eye drop product

BY Michael Johnsen

ORCHARD PARK, N.Y. The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events, along with its presenting sponsorship of events in the Aflac Iron Girl National Women’s Event Series (all through 2012) for its Rohto cooling eye drops brand

“Athletes, in particular swimmers, runners and cyclists, are often faced with dry, irritated eyes because they’re constantly battling environmental or chemical elements,” stated Todd Cantrell, director of the eye care and pain management divisions at Mentholatum. “We’ve found that Rohto Eye Drops are popular among endurance athletes, and the product line has a definite place at these types of events. We will be doing sampling at similar type races across the country, as well.”

In addition to the event sponsorships, Mentholatum will be conducting a Rohto Endurance Sweepstakes March 1 through Sept. 30, where two grand-prize winners (one male and one female) will receive a men’s and women’s Ceepo bike, respectively. The sweepstakes also includes weekly prizes of Rohto Training Kits that will include a valuable assortment of training gear and nutritional items.

This announcement follows Mentholatum’s recent alliance with World Triathlon Corporation, the owners of the Ironman and Iron Girl brands, to introduce a line of Ironman-branded topical pain relief products, as well as Mentholatum’s sponsorship of 11-time Ironman Triathlon winner, Belinda Granger. The new face of Rohto Cooling Eye Drops, Granger recently sported the Rohto logo on her jersey when she finished second in the 2009 Laguna Phuket Triathlon held in Phuket, Thailand, in December.

This focus toward athletes represents an additional target demo for the brand, Mentholatum reportd, as the company has had recent success targeting “fashionistas” as the go-to eye drop for whitening eyes before applying makeup.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?