HEALTH

Newly released pregnancy test tells gender of baby-to-be

BY Michael Johnsen

SUNNYVALE, Calif. Consumer Genetics on Wednesday released a new pregnancy test kit that can also help identify the gender of the baby-to-be with a positive result.

As many as half of expectant parents want to know the gender of their child, the company stated, citing a 2007 Gallup Panel poll. Suggested retail price for the kit is $24.95.

Once a woman determines she is pregnant, she can use the included gender test kit as early as 7 weeks post-conception. The gender test involves a finger-prick blood sample for DNA collection and preservation. The kit is then mailed to the lab, with an additional lab fee of $199. Based on the company’s internal research study, the Consumer Genetics gender testing technology boasts slightly greater than 95 percent accuracy.

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MLB, Bayer One A Day donate to Prostate Cancer Foundation for research

BY Michael Johnsen

NEW YORK Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins, the “official multivitamin of Major League Baseball,” on Monday announced a joint contribution of $328,840 to the Prostate Cancer Foundation resulting from the 2008 “One A Day Men’s presents MLB Strikeout Prostate Cancer Challenge.”

An on-field check presentation ceremony took place in Los Angeles prior Monday night’s National League Championship Series Game Four between the Los Angeles Dodgers and Philadelphia Phillies.

MLBP and One A Day teamed up earlier this year on a four-year sponsorship agreement–the first national sports property sponsorship for the One A Day brand–to support the Prostate Cancer Foundation and fund research to find a cure for prostate cancer, a disease one in six men will be diagnosed with during his lifetime. One A Day Men’s is specially formulated to support prostate health. The “One A Day Men’s presents MLB Strikeout Prostate Cancer Challenge” included a $10 donation by One A Day and MLBP to the Prostate Cancer Foundation for every strikeout recorded during the 2008 Championship Season.

Major League Baseball pitchers totaled 32,884 strikeouts during the 2008 regular season, the most ever recorded. 

To further support the program, MLBP and One A Day are extending the initiative to include strikeout totals during the postseason, generating an even larger donation in the fight to eradicate prostate cancer.

 “Major League Baseball and One A Day recognize the impact prostate cancer has within our communities and around the nation,” stated Tim Brosnan, Major League Baseball executive vice president, business. “Nutrition, diet and a healthy lifestyle are all integral factors in the fight against this deadly disease, and as the postseason progresses, we will continue tallying strikeouts to raise additional funds.”

“The One A Day brand is proud to be able to make this donation to the Prostate Cancer Research Foundation,” added Jay Kolpon, vice president, marketing, Bayer HealthCare. “Through our men’s products, including One A Day Men’s and One A Day Men’s 50+ Advantage, we are helping to support prostate health and are excited to continue working with Major League Baseball to raise awareness of the disease and our ongoing efforts to help people maintain a healthy lifestyle at all ages.”

Throughout the 2008 regular season, One A Day and MLBP ran full page advertisements in Sports Illustrated for the MLB Strikeout Prostate Cancer Challenge that announced strikeout leaders and donation tallies. One A Day and MLBP also ran Strikeout Prostate Cancer Challenge vignettes on This Week in Baseball presented by Aquafina including strikeout footage and donation tallies.

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Better Nutrition names Natrol Carb No. 1 supplement for weight loss

BY Michael Johnsen

CHATSWORTH, Calif. Better Nutrition magazine on Monday named Natrol Carb Intercept as the metabolism and weight loss category winner in the publication’s first annual Best Of Supplements awards.

“Our goal is to give health food store shoppers recommendations of high-quality, effective products in a range of categories,” stated Nicole Brechka, Better Nutrition’s editor-in-chief. “Shopping for supplements isn’t always easy; in fact, it’s often an overwhelming experience. Our Best of Supplements Awards will help shoppers feel confident about their purchases, as well as expose them to new products.”

The magazine conducted extensive interviews with a panel of experts, including naturopaths, medical doctors and supplement industry specialists. These experts also completed a comprehensive supplement survey and provided feedback on various supplements.

Better Nutrition, available in print and online at www.BetterNutrition.com, is an independent health food store magazine.

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