NAD to Bell Lifestyle: Discontinue ad claims for dietary supplement
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Thursday recommended that Bell Lifestyle Products discontinue certain claims for its dietary supplement Bell Shark Cartilage #1.
NAD, the advertising industry’s self-regulatory forum, reviewed advertising claims for the product following a challenge by the Council for Responsible Nutrition. Claims at stake included that the product addressed osteoarthritis, rheumatoid arthritis, sciatica, neck and back pain, and carpal tunnel syndrome. Additionally, Bell Lifestyle promised users they would be “pain free in two weeks” and that its dietary supplement product was cheaper and more efficacious than prescription remedies.
“Synthetic drugs for rheumatoid arthritis may run to $10,000 a year (we have documented cases) and may not be as effective as Bell Shark Cartilage #1, and may as well have severe side effects that have to be treated additionally with different synthetic drugs. Bell Shark Cartilage #1 costs less than $100 and has virtually no side effects,” the company claimed in its advertising.
Bell Lifestyle reported to NAD that its product contains significant concentrations of chondroitin sulfate and glucosamine, and that the company relied on scientific research to establish the presence and availability of chondroitin sulfate and glucosamine in shark cartilage and substantiate the health benefits to consumers from taking those ingredients in a dietary supplement. However, according to regulations passed under the Dietary Supplement Health and Education Act of 1994, manufacturers may not make any disease-state claims, including pain relief, with regard to any dietary supplement, including glucosamine and chondroitin.
At the outset of the NAD’s investigation, Bell Lifestyle asserted that it had discontinued certain claims, including all claims and testimonials referencing treatment of a specific disease, claims comparing the relative efficacy of Bell Shark Cartilage #1 with synthetic drugs, the performance claims referencing the absolute number of users helped by Bell Shark Cartilage #1, claims that reference a specific percentage efficacy and testimonials referencing alleviation of serious rheumatoid arthritis symptoms and the statements of the consumers who wrote that they avoided surgery after using Bell Shark Cartilage #1.
Following its review, the NAD determined that it was not clear how much glucosamine is contained in the advertiser’s product. The NAD noted that the advertiser acknowledged that it had not tested and established the amount of glucosamine in its shark cartilage product and noted, as well, the advertiser’s assertion that “Bell Lifestyle is currently undertaking a chemical analysis of Bell Shark Cartilage to verify the presence of glucosamine and chondroitin sulfate in the concentrations found in chemical analyses by others.” The NAD concluded that the evidence in the record was insufficient to support joint health claims for the product and recommended that the claims be discontinued.
The company, in its advertiser’s statement, said it “accepts the NAD’s decision and, pending verification of the product contents, will discontinue its joint health benefit claims, including performance claims referencing treatment of disease and efficacy of the product in absolute terms and in comparison to medical treatments.”
Second time’s a charm: Navarro offers free Diabetes Club program
MIAMI Navarro Discount Pharmacies has launched the second year of its free Diabetes Club for customers and has expanded it to now include information on juvenile diabetes.
“This year, Navarro’s Diabetes Club will focus primarily on education specifically related to nutrition, exercise and prevention for adults and children with diabetes,” stated Albert Garcia, EVP pharmacy. “The goal of the Diabetes Club is to educate parents and children about good eating habits, what foods to eat and what foods to avoid, as well as regular exercise.”
Navarro Diabetes Club includes the following benefits:
- Free prescription delivery to home or office;
- Free 60-day supply of Premier Value insulin syringes;
- Discounts of up to 15% off on all diabetes prescriptions, up to 25% of on diabetes supplies and 10% off on Navarro’s Premier Value products;
- Free health screenings and glucose testing in partnership with Abbott Diagnostics and Clinical Divisions;
- Educational programs held at different store locations on such topics as heart disease and diabetes, controlling diabetes by dieting and exercising, the effects of smoking in diabetics and living the best quality of life with diabetes;
- Training on how to use new and updated glucose monitors;
- Access to Navarro’s online Web resource center;
- Invitations to monthly social and educational events; and
- A quarterly newsletter with additional diabetes information.
In addition, Navarro has partnered with Abbott Diagnostics and Clinical Divisions as the title sponsor of the American Diabetes Association’s annual “Step Out: Walk to Fight Diabetes” in Miami on Nov. 6.
Supervalu encourages healthy lifestyles with diabetes program
MINNEAPOLIS Supervalu on Thursday announced the launch of a comprehensive, whole-store health-and-wellness program called “living healthy with my diabetes.”
The program offers a variety of resources to make life easier for customers living with diabetes, including educational materials, health screening tests, group and individual diabetes education and training programs, medication management consultations, nutrition information, dietary tools, products and other services.
In addition to the resources that will be available year-round, Supervalu will kick off the program with a number of special, limited-time offers between Nov. 7 and Nov. 20 in honor of American Diabetes Month, including free blood-glucose test screenings in selected locations with pharmacies on Nov. 13 and health screenings for A1c, cholesterol and liver function. Supervalu also will conduct “Eating Healthy with Diabetes” store tours guided by specially trained pharmacists and registered dietitians covering such topics as choosing healthier foods, reading Nutrition Facts labels and identifying better-for-you food options.
“Our neighborhood grocery stores are uniquely positioned to be a one-stop solution for people with diabetes,” stated Chris Dimos, Supervalu president of pharmacy operations. “In addition to offering nutritious foods in our grocery aisles, our pharmacists and dietitians can help educate customers, provide personalized training and guide them to the information, products and services they need to maintain a healthy lifestyle. The program is part of our commitment to provide convenient, affordable health-and-wellness solutions to our customers.”