HEALTH

Momlogic.com, First Response launch Web series

BY Michael Johnsen

LOS ANGELES Momlogic.com, along with Church & Dwight and its fertilization, ovulation and pregnancy test brand First Response, on Friday launched the integrated marketing campaign Conception Diaries, a Web series that takes an intimate, first-hand look at the joys and frustrations of five women at different stages in their lives as they embark on the journey to conceive.

“Pregnancy planning can be a very anxious time in a woman’s life as there are lots of questions, hopes and fears”, stated Stacey Feldman, VP marketing on the First Response brand at Church & Dwight. “We are excited to be working with momlogic.com to empower these women with important information for their pregnancy journey.”

The series of personal video diaries and blogs will be posted live on momlogic.com, the Warner Bros. Women’s Digital Network, as well as a branded Conception Diaries microsite. Additional editorial content focused on a wide variety of pregnancy-related topics will offer readers information, tools they can download and online community groups.

“As we were creating the idea for momlogic.com’s Conception Diaries, we wanted this web series to be compelling to our target audience but also tailor this idea to fit the First Response brand,” stated Lisa Black, general manager of Warner Bros. Women’s Digitial Brands.

In addition, Conception Diaries features expert advice on pregnancy and pre-natal planning from momlogic.com OB/GYN Dr. Suzanne Gilberg Lenz and First Response Conception Counsel member Peter Ahlering.

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Poll: Americans lose slumber as economy tumbles

BY Michael Johnsen

WASHINGTON One-third of Americans are losing sleep over the state of the U.S. economy and other personal financial concerns, according to a new poll released last month by the National Sleep Foundation. The poll suggested that inadequate sleep is associated with unhealthy lifestyles and negatively impacts health and safety.

NSF’s Sleep in America poll reveals striking disparities in the sleep patterns, health habits and quality of life between healthy and unhealthy Americans. Those in good health are two-times more likely than those in poor health to work efficiently, exercise or eat healthy because they are getting enough sleep.

The number of people reporting sleep problems has increased 13% since 2001. In the past eight years, the number of Americans who sleep less than six hours a night jumped from 13% to 20%, and those who reported sleeping eight hours or more dropped from 38% to 28%.

“It’s easy to understand why so many people are concerned over the economy and jobs, but sacrificing sleep is the wrong solution,” stated David Cloud, CEO of the National Sleep Foundation. “Sleep is essential for productivity and alertness and is a vital sign for one’s overall health.”

About 40% of Americans agree that sleep is as important as diet and exercise to overall health and well-being; yet, only 32% of Americans who report sleep problems discuss them with their doctor.

“Getting enough sleep everyday is as important to your health as eating healthy and being physically active. Physicians should regularly ask all patients about sleep, diet and physical activity habits.” stated Woodie Kessel, Assistant Surgeon General, U.S. Public Health Service (ret.), who was a member of the 2009 Sleep in America poll taskforce. “Sleep is as vital as eating right and exercising to our health.”

Lack of sleep is creating a major public safety problem as well — drowsy driving. The 2009 poll finds that more than one-half of adults (54%) – potentially 110 million licensed drivers – have driven when drowsy at least once in the past year. Nearly one-third of drivers polled (28%) say that they have nodded off or fallen asleep while driving a vehicle.

Two-in-every-ten Americans sleep less than six hours a night. People sleeping too few hours report being too tired to work efficiently, to exercise or to eat healthy. Nearly 40% of these Americans sleeping too few hours have driven when drowsy at least once a month in the past year and nearly 90% report symptoms of insomnia at least a few nights a week in the past month.

“With the economy worsening, we are seeing patients in our clinic who have told us that they would not be returning for treatment because they or a family member have lost their jobs, and they are concerned about costs,” stated Meir Kryger, director of research and education at Gaylord Sleep Services. “These patients may wind up far sicker. Sleep disorders are often associated with other chronic diseases, like diabetes and hypertension, and they can add complexity and even accelerate each other if untreated.”

As experts predict that the U.S. economic situation may get worse in 2009, the National Sleep Foundation encourages Americans to maintain good sleep, exercise and diet routines to help combat anxiety and improve health and productivity. People should speak with their doctor if they are experiencing sleep problems.

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NXT Nutritionals to host ‘Spring for a Cure’ for Type 1 diabetes

BY Michael Johnsen

HOLYOKE, Mass. NXT Nutritionals Holdings, a developer and marketer of natural sweeteners, food and beverage products, on Thursday announced that former NBA Rookie of the Year, Ralph Lee Sampson, Jr., will be making a personal appearance on behalf of NXT at the Juvenile Diabetes Research Foundation International’s “Spring for a Cure” event April 30.

“We are excited to have [Sampson] join us at the Spring for a Cure event next week,” stated Mike McCarthy, president and CEO of NXT Nutritionals. “He has been actively supporting the research and the fight for a cure for diabetes, especially since hitting close to home with one of his daughters having the disease. We want to thank him for taking this opportunity to help us educate those attending the event about our Susta Natural Sweetener.”

The “Spring for a Cure” event, of which NXT is a sponsor, is a culinary, wine and spirits tasting event featuring fine cuisine and signature products from some New York restaurants.

The event is dedicated to raising money and awareness for Type 1, or juvenile diabetes.

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