Molly Sims joins C&D team as Viviscal spokesperson
Church & Dwight on Wednesday partnered with lifestyle influencer, model and actress Molly Sims in the promotion of its hair growth supplement Viviscal.
“We couldn’t be more excited to announce Molly Sims as the Viviscal spokesperson,” Robyn Safran, group brand manager of beauty marketing for Ewing, N.J.-based Church & Dwight, said. “Molly’s personal journey and history with Viviscal made her the perfect partner for the brand. So many women experience hair thinning and excess shedding throughout their life, yet are afraid to talk about. We are thrilled that Molly was willing to share her story and secret to beautiful hair, helping to bring this issue to the forefront, while reinforcing the brand’s heritage and No. 1 selling position in the market.”
“I first discovered Viviscal after suffering from hair breakage and shedding – and 25 years later, I am still taking it,” Sims said. “Viviscal has been by my side through every stage of my career and my life. That’s years of modeling, acting, hosting and after the birth of my three children. The results are real and I am so honored to partner with a brand I truly believe in.”
Over the past 25 years, people have used Advanced Hair Health products to help promote thicker and fuller looking hair. Viviscal supplements are formulated with AminoMar marine complex, which helps nourish thinning hair and promote existing hair growth.
The Viviscal Advanced Hair Health Program is available nationwide at retailers including Target, Walmart, Ulta Beauty, CVS and Walgreens.
PharmaSmart, Schnucks enter partnership
Schnucks Supermarkets is bringing kiosks and an interoperable health platform from digital health engagement company PharmaSmart to its in-store pharmacies. Schnucks said that using Rochester, N.Y.-based PharmaSmart’s technology would help drive Medicare Star Ratings objectives, including adherence for hypertension and blood pressure control, both of which are triple-weighted measures that national and regional insurers focus on.
“This is more than Schnucks just deploying new kiosks,” Schnucks senior director of pharmacy Bob Buganski said. “PharmaSmart’s Health Screening Kiosks and Integrated BPT Rx solutions are a game changer for disease management at the pharmacist point of care. With the PharmaSmart program, Schnucks now offers our patients a Health Screening program backed by clinical evidence, and one that incorporates full integration into our Rx software, McKesson CPS. This fluid workflow integration allows us to easily intervene in cases where blood pressure control is not achieved, which is a capability our pharmacists have never had before. We will also have the data to demonstrate our impact on blood pressure control rates over a managed population.”
The companies said that in addition to the platform’s impact on Medicare Star Ratings, private insurers would benefit with regard to improved cardiovascular outcomes through the reduction of such long-term risk factors as hypertension.
“Those who question a pharmacists’ value in healthcare need to think twice,” PharmaSmart president and CEO Fred Sarkis said. “When you thoughtfully incorporate the right technology into professional workflow, and it meets published clinical standards, you earn the trust of pharmacists, and you see better execution rates at point of care. We are thrilled to be working with Schnucks pharmacists, and we look forward to supporting their team as they optimize the delivery of healthcare services across their stores.
GMDC names new VP of member development
The Global Market Development Center, GMDC, announced that Tom Duffy would be its new vice president of member development. His role will primarily focus on expanding the associations reach in retail and the consumer product industry, to create a global network of those in the health, beauty, wellness and general merchandise value chain.
“It’s a privilege to join GMDC,” Duffy said. “The association has a rich legacy of driving tremendous value for members and partners for nearly 50 years, and I am excited to join this extremely professional, creative and talented team. I am eager to help leverage GMDC’s vision for future growth and expansion on behalf of our member community.”
Duffy holds more than three decades of industry experience and was most recently the vice president of industry affairs at Acosta. Prior to that, Duffy was the vice president of industry services at Nielsen, where he was responsible for the development of client, partner and industry relations for 10 years.
“Tom is a visionary in the industry and has served as a valued member of GMDC, helping chart the future for our association through leading-edge initiatives like our Nielsen hierarchy platform that spotlights tomorrow’s trends today,” Patrick Spear, president and CEO of GMDC, said. “He has a proven track record of cultivating relationships and creating innovative ‘go-to-market’ strategies that drive market share and brand loyalty with key audiences, influencers and industry communities. We are thrilled to have Tom on our team of thought leaders.”
Through the years, Duffy also has been involved with GMDC, serving as the co-chair of the association’s education leadership council. There he was the architect of the GMDC-exclusive GM hierarchy benchmarking initiative, which was a partnership with Nielsen and Retail Insights, that launched in 2012.