HEALTH

McNeil Consumer Healthcare rolls out new Zyrtec allergy solutions, iPhone app

BY Michael Johnsen

FT. WASHINGTON, Pa. McNeil Consumer Healthcare last week launched two new allergy solutions — Children’s Zyrtec Perfect Measure and Zyrtec Itchy Eye Drops.

The company also announced the launch of AllergyCast, an iPhone application that allows allergy sufferers to get the latest allergy and weather information at the touch of a button.

With Zyrtec AllergyCast, allergy sufferers can see a 48-hour allergy forecast, check the top allergens in their area and get the hourly, daily or 10-day weather forecast. Users will even be able to map out and compare pollen levels at multiple locations.

“There are over 50 million allergy sufferers in the U.S., and they all have unique ways of combating their allergies,” stated Rohinish Hooda, VP marketing, Upper Respiratory, McNeil Consumer Healthcare. “Our goal is to provide a variety of solutions that will help them manage their allergy symptoms.”

Children’s Zyrtec Perfect Measure are pre-filled spoons of Children’s Zyrtec allergy medicine for children ages six years and older. The spoons are simple to use and provide accurate dosing.

The new Zyrtec Itchy Eye Drops contains ketotifen fumarate and provides targeted allergy itchy eye relief for up to 12 hours.

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McNeil Consumer Healthcare expands Visine line

BY Michael Johnsen

MORRIS PLAINS, N.J. McNeil Consumer Healthcare on Wednesday announced the introduction of Visine Totality Multi-Symptom Relief — a new eye drop formulated to relieve the seven symptoms associated with eye irritation, including red, burning, watery, itchy, gritty, dry and irritated eyes.

The company also introduced Ultra-soft Visine Total Eye Soothing Wipes for cleansing the area around the eyes, removing make-up, debris and irritants like dust and pollen. The ophthalmologist- and dermatologist- tested wipes feature a blend of eight moisturizers, a cooling agent, and a gentle cleanser (Coco-Glucoside) derived from coconut and fruit sugars to sweep away debris. Safe for sensitive eyes and contact lens wearers, the wipes gently glide around the eyes to soothe the area and deliver clean, fresh, makeup-free eyes.

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Survey: Americans’ hand-washing habits haven’t changed

BY Michael Johnsen

MILWAUKEE Worries about the H1N1 virus haven’t changed most Americans’ hand-washing habits, according to a national survey released by Bradley Corp. Tuesday morning.

In Bradley’s first Healthy Hand Washing Survey, 54% of respondents reported they “wash their hands no more or less frequently” in public restrooms since the H1N1 virus emerged.

“We were extremely surprised by that response especially since the medical community calls hand washing the best defense against the spread of cold and flu viruses,” stated Jon Dommisse, director of marketing and product development at Bradley Corporation.

Bradley’s survey, conducted online July 28-31, queried 1,020 Americans about hand washing in public restrooms. The respondents were from around the country, ranged in age from 18 to over 65 and were equally divided by gender.

Although 87% said they did wash their hands after using public lavatories, other responses indicated some may have exaggerated how often they did the job correctly. When asked if they had also used soap, the numbers declined slightly to 86%; yet 55% of the group admitted on occasion they’ve simply rinsed, without using soap.

In contrast to what people say they do, numerous observational studies have reported what Americans actually do. In 2007, researchers from the American Society for Microbiology found only 77% washed their hands after using a public restroom.

Hand-washing among school-age children is especially important since at least 22 million school days are lost every year due to the common cold, according to the Centers for Disease Control and Prevention.

“Hand-washing is a lifetime health practice,” says Dommisse. “Children should understand its benefits and take that knowledge into adulthood.”

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