HEALTH

LiceGuard makes appearance in ‘The Switch’

BY Michael Johnsen

NEEDHAM, Mass. ARR Health Technologies scored a product placement for its LiceGuard products in the movie “The Switch,” starring Jennifer Aniston and Jason Bateman, which debuted Friday.

“The Switch” grossed $8.1 million at the box office over the weekend.

In the movie, Jason Bateman’s character is shown choosing LiceGuard SAFE lice egg remover shampoo to treat his child. There are several scenes where the product’s distinctive yellow cap can be seen, the company stated in a press released issued Tuesday.

“We are very pleased that the RobiComb and our SAFE lice remover shampoo were used in the movie ‘The Switch,'” stated Mark Stearns, VP business development for ARR Health Technologies. “It was important to the actors to show parents using a nontoxic lice treatment, and we are glad that LiceGuard was chosen from all the available options.”

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Nutramax launches dietary supplement for liver health

BY Michael Johnsen

EDGEWOOD, Md. Nutramax Labs on Monday launched its Samsyl dietary supplement for liver health. Samsyl contains a blend of S-adenosylmethionine, or SAMe, along with a highly bioavailable silybin-soy phosphatidylcholine complex.

EDGEWOOD, Md. Nutramax Labs on Monday launched its Samsyl dietary supplement for liver health. Samsyl contains a blend of S-adenosylmethionine, or SAMe, along with a highly bioavailable silybin-soy phosphatidylcholine complex.

“The liver is continuously exposed to many toxic substances, including free radicals/highly charged oxygen compounds, which can damage the cells comprising the liver and thus compromise that which the liver is supposed to do” stated Brian Cornblatt, Nutramax medical director of the consumer division. “Samsyl can help support the liver by providing key components [that] help normalize hepatic enzymes and antioxidants, including glutathione, which lead to overall protection of liver tissue.”

“We are excited to launch Samsyl, an innovative combination product offering consumers support for their liver health,” commented Troy Henderson, VP consumer division at Nutramax. “Excellent results from clinical veterinary research using our patented veterinary liver health combination product give us high expectations for Samsyl.”

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Study finds consumers spending more on wellness products

BY Michael Johnsen

BELLEVUE, Wash. Since 2005, spending on wellness products has shown an upward trend with a higher proportion spent on wellness for fresh categories, a recent Hartman Group study found. The average household spends $148.48 per month (or 19% of all monthly spending) on categories that have a wellness halo, the Hartman Group suggested.

According to the report, titled “Reimagining Health + Wellness 2010,” the definition of wellness currently is undergoing a transformation. More than half of all consumers (54%) said they recently have changed their views on health and wellness. Younger consumers, for example, cited stress (51%) and energy levels (47%) as triggers for changing their views on health and wellness.

“Increased spending on products beneath a wellness umbrella, particularly in fresh categories, reflects what we have been witnessing for more than a decade now,” stated Laurie Demeritt, Hartman Group president and COO. “Consumer understanding of wellness has moved away from traditional notions of condition treatment and disease prevention and toward attaining a better quality of life. They are looking for products and services that help them meet their wellness goals and aspirations,” she said. “With virtually all consumers involved in wellness on some level, this represents tremendous opportunities for CPG manufacturers and retailers.”

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