HEALTH

Lansinoh gives e-newsletter a makeover

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh on Thursday launched its newly redesigned Nurture Notes, an e-newsletter dedicated to breastfeeding mothers.

Written as a resource for expectant and new moms, Nurture Notes are designed to answer some of the concerns or questions mothers may have when preparing for their baby’s arrival, especially related to breastfeeding.

“As natural as breastfeeding is, it does not always come naturally and moms can encounter challenges,” stated Gina Ciagne, certified lactation counselor and the director of breastfeeding and consumer relations for Lansinoh. “As many of us are either current or former breastfeeding and pumping moms, we know firsthand the roadblocks that moms can encounter on the road to breastfeeding both while pregnant and in the first days and months of motherhood. Nurture Notes can be her roadmap around these obstacles. When the going gets tough, they can turn to Nurture Notes for specifically timed tips, support, and resources.”

With a fresh, contemporary look, Nurture Notes features a helpful message commensurate with a particular week of pregnancy or the age of the baby, a Quick Tip, a Did You Know? section with a fact about breastfeeding, and a breastfeeding video, checklist, or product spotlight. They also are integrated with other sources of breastfeeding news and information, including the Lansinoh sponsored breastfeeding blog, ByMomsForMoms.net, Gina’s Twitter handle, @GinaAtLansinoh, and the Lansinoh Facebook Fan Page. Lansinoh is committed to ensuring Nurture Notes include valuable, timely information that moms can rely on and trust.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Zymaderm now available at Walgreens

BY Michael Johnsen

BOISE, Idaho Naturopathix on Wednesday announced that its homeopathic remedy Zymaderm for relief of molluscum contagiosum symptoms has expanded distribution through national retailer Walgreens from Amazon.com and independents.

Molluscum contagiosum is a contagious skin infection caused by a virus that is a member of the poxvirus family. Symptoms can include raised, warty lesions, and the infection accounts for approximately 1% of all diagnoses of skin disorders, Naturopathix reported.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

JDRF honors Roche with Chancellor’s Award

BY Allison Cerra

INDIANAPOLIS A maker of blood-glucose meters, infusion pumps and other diabetes management tools was awarded by the Juvenile Diabetes Research Foundation for its long-standing corporate partnership with the organization.

Roche was given the Chancellor’s Award at JDRF’s annual conference in Washington, D.C., and was noted as “an exceptional partner in the education and management of diabetes.” Roche and JDRF work together on the Bag of Hope program, which provides education materials on juvenile diabetes and a free Accu-Chek blood-glucose meter. The bags contain products and materials valued at about $100, which are distributed to families by local Roche and JDRF representatives.

Since 2004, Roche has committed almost $10 million to the Bag of Hope program.

“Roche is an exceptional partner in the education and management of diabetes. During the past several years, the Bag of Hope program has become the cornerstone of our outreach program to families with newly diagnosed children, and we thank Roche for its continued funding of this incredibly important educational initiative,” said Courtney Davies, national director of corporate relations at JDRF.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?