HEALTH

Keith McFarland named keynote speaker at CRN’s annual symposium

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition on Thursday announced that business consultant and author Keith McFarland will keynote CRN’s annual symposium for the dietary supplement industry.

McFarland is the founder of McFarland Strategy Partners, a business consultancy that provides strategic advisory services to such companies such Microsoft, Morgan Stanley, House of Blues and Motorola. In addition, McFarland writes a monthly online column for BusinessWeek.

McFarland’s first book, “The Breakthrough Company: How Everyday Companies Become Extraordinary Performers,” debuted on the top of the Wall Street Journal best-seller list. He also authored “Bounce: The Art of Turning Tough Times into Triumph.”

The Conference takes place Sept. 29 through Oct. 2 outside Austin, Texas, at the Hyatt Regency Lost Pines Resort & Spa.

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HEALTH

HHS commits $10 million to curb tobacco use, obesity

BY Michael Johnsen

WASHINGTON The Department of Health and Human Services on Thursday awarded $10 million to 10 national nonprofit organizations to support public health efforts to reduce tobacco use and reduce obesity through increased physical activity and improved nutrition.

These competitive awards are part of the HHS Communities Putting Prevention to Work initiative, a prevention and wellness initiative funded under the American Recovery and Reinvestment Act of 2009.

 

“Communities Putting Prevention to Work will transform the environments where Americans live, work, learn and play to promote health and prevent heart attack, cancer, diabetes and stroke,” stated HHS secretary Kathleen Sebelius.  “As our nation’s healthcare system evolves, preventing disease will improve Americans’ quality of life.”

 

 

“In the United States, 7-of-10 deaths result from chronic disease, with tobacco, obesity, poor nutrition and lack of physical activity as the key risk factors for disease,” commented HHS assistant secretary for health Howard Koh. “We are proud to partner with these national organizations that have proven their expertise and will advance progress in helping Americans achieve and enjoy better health.”

 

 

Of the 10 organizations receiving $1 million grants, seven organizations will receive funding for obesity prevention and three will receive funding for tobacco prevention and cessation.

 

Examples of the strategies being funded include incentives to food retailers to locate and offer healthier options in underserved areas; healthier choices in child care, schools and the workplace; subsidized memberships to recreational facilities; safe routes to school; and evidence-based strategies that discourage tobacco use and increase utilization of cessation programs. The awardees are American Academy of Pediatrics, American Heart Association, American Lung Association, Association of American Indian Physicians, BlazeSports America, Community Food Security Coalition, National Association of Latino Elected and Appointed Officials Educational Fund, National Recreation and Parks Association, Sesame Workshop and Society for Public Health Education.

 

CPPW reflects HHS’ broader commitment to helping prevent disease before it starts. The program has five distinct initiatives: a community initiative, a states and territories change initiative, a states chronic disease self-management initiative, the national organizations initiative and a supporting media campaign.

 

 

In addition to these new grant awards to national organizations, HHS soon will launch a National Prevention Media Campaign that will deliver hard-hitting advertisements to complement and support the work of CPPW. A contract for $28 million recently was awarded to the Academy for Educational Development. This new media contract also will develop consumer materials for First Lady Michelle Obama’s Let’s Move! campaign aimed at preventing childhood obesity.

 

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HEALTH

LifeScan introduces OneTouch Delica

BY Michael Johnsen

MILPITAS, Calif. LifeScan last week introduced the new OneTouch Delica lancing system, a lancing product designed to provide more-comfortable blood-glucose testing.

 

For many individuals, the pain of lancing — which involves piercing the skin with a lancet to draw a small blood sample — can be a barrier. Of those people who quit testing their blood glucose each year, nearly 1-in-6 cite the pain of lancing as the reason, LifeScan reported.

 

 

“A device like the OneTouch Delica system can significantly reduce the pain of lancing for many people,” stated Marc Steinberg, diabetes specialist and LifeScan spokesman. “This can help them feel more comfortable about testing and makes it easier to get valuable information that can improve their day-to-day diabetes self management.”

 

 

In a clinical study of nearly 200 people with diabetes, 4-out-of-5 reported the OneTouch Delica lancing system was virtually painless and the most comfortable lancing device they have ever used. As many as 96% said it was easy to use and 84% reported that it was quiet, and provided a discreet lancing solution.

 

 

To provide improved comfort, the OneTouch Delica system features a new, proprietary 33-gauge lancet that is 40% thinner than current industry standard 28-gauge lancets. In addition, the system’s advanced glide control system precisely guides the lancet in a swift, straight motion that reduces vibration for a smoother lancing experience. It also features seven adjustable depth settings to allow for shallower fingertip punctures that may be less painful.

 

The OneTouch Delica lancing system has an estimated retail price of $19.99 and includes 10 lancets. 100-count OneTouch Delica lancets have an estimated retail price of $15.99. The system and lancets are covered by Medicare Part B and most private insurance plans.

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