HEALTH

Hylands offers parents relief to children’s cough-cold medication worries: homeopathic remedies

BY Michael Johnsen

LOS ANGELES Hyland’s helped position homeopathic alternatives to allopathic cough-cold medicines as a viable alternative to parents seeking symptomatic relief for their children suffering from a cold in the wake of the Consumer Healthcare Products Association’s announcement earlier this week that those allopathic medicines should not be used for children under the age of four.

“Natural cough and cold medicines for children are not simply recent industry fads, but rather time-tested medications that are highly safe and effective,” stated Jim Sears, an expert in the field of pediatric medicine and advocate of natural medicines. “By being completely free of the active ingredients of concern to the FDA, homeopathic medicines provide symptom relief for children and peace of mind for parents everywhere.”

“It all comes down to understanding what you put into your body and the bodies of your children,” added J. P. Borneman, chairman and chief executive officer of Hyland’s. “At Hyland’s we create the types of children’s medications that we feel safe giving to our own kids. Our medicines treat the cause of sickness safely and gently, without fear of side effects, and are manufactured according to FDA’s Good Manufacturing Practices.”

Hyland’s offers a complete line of gentle products to treat the cough and cold symptoms of children, including:

• Cough Syrup with 100% Natural Honey 4 Kids

• Cold ‘n Cough 4 Kids, New

• Cold Relief with Zinc 4 Kids Strips, due in stores this winter

• Sniffles ‘n Sneezes 4 Kids

• Complete Flu Care 4 Kids

• C-Plus Cold Tablets

• Cough Syrup with Honey

• Earache Drops

“If parents take anything away from this situation, they should understand that they are their child’s greatest defense against avoiding the dangers associated with the OTC medications causing concern,” Sears said. “Parents need to make sure they are educated on the benefits of natural medicines available to them and their children so they are not forced to decide between treating their child’s sickness and keeping their child safe.”

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Massive changes under way for supplement industry, experts say

BY Michael Johnsen

WASHINGTON The dietary supplement industry will likely contract through acquisition, witness changes in consumer activity and more emphasis on manufacturing standards within the next 18 to 24 months, according to a panel of experts who spoke at the Council for Responsible Nutrition’s recent annual meeting, the association stated Thursday.

The panel experts agreed that the slumping economy will have a negative effect in terms of growth on the number of dietary supplement companies in the marketplace. Harvey Kamil, whose company, NBTY, has grown over the past several years in part by purchasing other dietary supplement companies, noted the economy is already affecting the availability of financial capital. He added that consolidation will continue and that financial issues will also play a role in shrinking the number of companies manufacturing and marketing supplements. “With the new good manufacturing practices, as well as other financial pressures, we’ll see that many companies can’t handle the financial pressures and the industry will shrink in size.”

However, the current focus by the presidential candidates on preventative healthcare could help the dietary supplement industry gain consumer growth, particularly if that emphasis continues following the November elections. “I believe that we’ll see a growth in nutraceuticals over the next few years, in part, due to the [high] cost of pharmaceuticals,” commented George Pontiakos, president and chief executive officer of BI Nutraceuticals. “Consumers increasingly recognize that they own the responsibility of their healthcare.”

The panel participants also suggested that one of the greatest opportunities in the supplement industry is helping consumers and the medical community recognize that dietary supplements are mainstream, and are no longer “alternative” products, but rather are an integral part of health and wellness.

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NHBA declares its support of Heartburn Awareness Month

BY Michael Johnsen

CHICAGO The National Heartburn Alliance recently announced its November sponsoring of Heartburn Awareness Month, a national education and awareness program for heartburn sufferers.

“Between overindulging in food and drink and a variety of lifestyle habits that tend to change over the holidays, heartburn can increase in some patients,” stated Stuart Spechler, NHBA board member and chief of the Division of Gastroenterology at the Dallas VA Medical Center. “The materials developed on behalf of the NHBA are able to provide health care professionals with a resource that sufferers can easily take with them when they leave the office.” 

Last year, health care professionals helped to educate more than 120,000 consumers through Heartburn Awareness Month. The goal of Heartburn Awareness Month is to screen, educate and treat patients who suffer from heartburn, using the free tools and patient education materials available through the Alliance.

According to a recent Alliance survey, one out of two Americans reported they would enjoy the holidays more if it weren’t for heartburn—with overindulging in food and drink as the most likely cause (58 percent). More than one-third of consumers (37 percent) reported they are more likely to suffer from heartburn during the holidays than they are during an average week of the year.

“Holiday get-togethers naturally bring an increase in treats available during the holidays,” added Wendy Wright, family nurse practitioner and fellow NHBA board member. “What sufferers need to know is that there are simple steps you can take to help prevent heartburn before it starts. For instance, although mint and spearmint can be found in many holiday candies, what many people don’t know is that mint is a heartburn trigger.” 

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