Hyland’s looks to have reformulated teething tablets back on the market in 2011
LOS ANGELES Hyland’s plans to have a reformulated Teething Tablets product back on the market in early 2011, the company stated, following the initiation of its voluntary recall of the product last week.
Consumer reaction to the recall overall has been supportive, Jay Borneman, Hyland’s chairman and CEO, told Drug Store News. “Our Facebook friends went up by half; the blog posts were almost three-to-one positive,” he said. From this point, Borneman said, Hyland’s will be looking to introduce an improved product offering, instituting new production protocols to ensure the consistency behind what will be a reformulated Teething Tablets product, along with incorporating child-resistant packaging.
Hyland’s experience also may serve as a case example of how to efficiently execute a recall for mid-tier companies. This marked the first product recall in Hyland’s history, Borneman said, requiring the company to acquire and put into action entirely new skill sets — such as reverse logistics, for example. “For us to react to what we had decided to do, frankly, required us in very short measure to build some fairly sophisticated competencies,” he said. “Over the course of the last couple of years, our friends over at [the Consumer Healthcare Products Association] had introduced us to a large number of people who became very important very fast in the course of managing the project,” Borneman added, enabling the company to effectively execute against its decision to recall the products.
Hyland’s recalled its Hyland’s Teething Tablets on Oct. 23 “in an abundance of caution due to an FDA investigation of its manufacturing facility,” the company stated. The company, in working with the FDA, has identified manufacturing processes of Teething Tablets that can be improved to ensure uniformity in dosage.
Adverse events have been reported, but the FDA said that a conclusive link had not been determined.
NPA launches social media initiative
WASHINGTON The Natural Products Association on Monday announced its first step into the social media space through its newly launched Facebook pages and Twitter feeds in an attempt to keep NPA members informed about federal and state activity that may impact their business and to help consumers easily identify personal care and home care products.
“Consumers can get the information they want about natural products by connecting with NPA and the Natural Seal through these popular and powerful social networks,” stated John Gay, NPA executive director and CEO. “NPA will offer up-to-date information about the issues facing manufacturers, retailers and consumers of natural products just when they need it.”
NPA plans to further expand its online presence next year through such other social media platforms as blogs, LinkedIn and YouTube.
Council For Responsible Nutrition names new members
WASHINGTON The Council for Responsible Nutrition last week added four members to its roster — ingredient manufacturer Ashland Aqualon Functional Ingredients, functional foods supplier Celsius, dietary supplement developer Nutrition 21 and eye supplement marketer ZeaVision.