HEALTH

Healthy Ventures offers natural alternatives for sleep, energy

BY Seth Mendelson

Healthy Ventures is offering Berry Sleepy and Berry Awake, products the company said are natural alternatives for sleep and energy. Officials at the Westlake Village, Calif.-based operation said that Berry Sleepy combines the power of super fruits and prebiotics to help give consumers a restful night sleep. Berry Sleepy comes in 60- and 24-count veg caps, as well as a 12-pack travel size and mixed berry and strawberry 2-oz. shots.

Berry Awake is a natural bend of green coffee berries, guarana seed extract, backpack leaf and ginseng. They come in four 2-oz. shot flavors of strawberry, mixed berry, strawberry banana, and orange mango. All products are vegan, kosher, non-GMO, gluten-free and made in the United States.

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HEALTH

Palmer’s enhances stretch mark line

BY Seth Mendelson

E.T. Browne Drug has reformulated its line of Palmer’s Cocoa Butter and is featuring “This is Us” actress Alexandra Breckenridge as its spokesperson for its enhanced stretch mark products that became available earlier this year.

Officials at the Englewood Cliffs, N.J.-based company said the line will now include more natural and efficacious formulas. The updated range, which includes Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in new ads with Breckenridge.

“We decided to go natural with this product,” said Rebecca Brown, vice president of marketing at E.T. Browne. “It took us about 18 months to redevelop the line, and we think we now have a product that will be much more closely in line with the way the consumer thinks and wants. This is an iconic brand that we think we just improved.”

Brown said that for more than 40 years, Palmer’s Cocoa Butter Formula has been the trusted brand to help new and expectant mothers fight stretch marks and feel confident in their changing bodies. Palmer’s New Enhanced Stretch Mark formulas is designed improve skin elasticity and reduce the appearance of stretch marks during and after pregnancy or weight fluctuation.

Formulated with such natural ingredients as cocoa butter, vitamin E and pure oils, Palmer’s new enhanced stretch mark products are free of mineral oil, parabens, phthalates, artificial dyes and are hypoallergenic and dermatologist tested for healthy skin during pregnancy, she said.

The ad campaign began in February in print and digital properties, as well as on television and radio. The company also is offering samples at OB/GYN offices around the country.

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HEALTH

Olly unveils new bars

BY Seth Mendelson

Olly is expanding its portfolio of plant-based nutrition products with the launch of Olly Protein Bars. The protein bars provide a nutritious, well-rounded snack filled with plant protein, fiber and real food from whole grains, seeds and nuts. The bars are available in three benefit profiles and five flavors.

Olly said its protein bars, designed to provide energizing nutrition with 15 g of plant protein, are available in peanut butter chocolate and coconut chocolate chip flavors. The Olly Protein + Slim Boost Bar is created to support a healthy waistline and metabolism with 12 g of plant protein and functional blood orange extract. It is available in lemon cream cookie and salted caramel chocolate. Olly also has a Protein + Super Foods bar available in a super berry crunch flavor, providing 10 g of plant protein and the equivalent of one full serving of super foods with acai, pomegranate, blueberry and coconut.

“Our bars set a new standard of how delicious a healthy, high-protein, plant-based energy bar can be,” Rob Eisenach, Olly’s brand director said. “The bars are non-GMO, gluten free and, like all Olly products, free from artificial sweeteners or flavors. Initially the product is available as a four pack, but will also be available individually in eight-count caddies.”

Olly will drive trial and awareness of its new nutrition bars through retailer-specific promotions, including high-impact in-store displays, coupons and sampling. Social advertising and influencer programming also will play a role in helping to spread the word about the brand’s new protein bars, company officials added.

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