HEALTH

GlaxoSmithKline introduces ‘Nicorette Makes Quitting Suck Less’ ad campaign

BY Michael Johnsen

PITTSBURGH To help raise awareness around Commit Lozenge, which has been folded into the Nicorette franchise, GlaxoSmithKline earlier this week introduced a new commercial to its “Nicorette Makes Quitting Suck Less” campaign, the company announced Wednesday.

PITTSBURGH To help raise awareness around Commit Lozenge, which has been folded into the Nicorette franchise, GlaxoSmithKline earlier this week introduced a new commercial to its “Nicorette Makes Quitting Suck Less” campaign, the company announced Wednesday.

“Nicorette Makes Quitting Suck Less” was introduced in December 2009 as a frank-talk campaign using honest language and humorous situations to convey that the brand understands how hard it is to quit smoking, changing the way smoking-cessation brands communicate with smokers. The campaign has proven successful and is positively changing smokers’ perceptions of Nicorette, GlaxoSmithKline stated.

GlaxoSmithKline initially expanded its Nicorette portfolio beyond gum-based smoking-cessation solutions in March with the launch of Nicorette mint mini-lozenge.

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LiceGuard makes appearance in ‘The Switch’

BY Michael Johnsen

NEEDHAM, Mass. ARR Health Technologies scored a product placement for its LiceGuard products in the movie “The Switch,” starring Jennifer Aniston and Jason Bateman, which debuted Friday.

“The Switch” grossed $8.1 million at the box office over the weekend.

In the movie, Jason Bateman’s character is shown choosing LiceGuard SAFE lice egg remover shampoo to treat his child. There are several scenes where the product’s distinctive yellow cap can be seen, the company stated in a press released issued Tuesday.

“We are very pleased that the RobiComb and our SAFE lice remover shampoo were used in the movie ‘The Switch,'” stated Mark Stearns, VP business development for ARR Health Technologies. “It was important to the actors to show parents using a nontoxic lice treatment, and we are glad that LiceGuard was chosen from all the available options.”

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Perrigo gets FDA approval to manufacture milk-based infant formulas

BY Alaric DeArment

ALLEGAN, Mich. The Food and Drug Administration has given Perrigo the go-ahead to manufacture milk-based infant formulas through its partner, Saint-Claire, Quebec-based Kerry Proteins and Nutritionals, Perrigo said Wednesday.

The company received FDA clearance to market milk-based, ready-to-use and concentrate infant formulas with ARA and DHA in 8-oz. and 13-oz. bottles, and milk-based organic infant formula in 8-oz. bottles.

“We are excited to receive FDA clearance on these new liquid concentrate and ready-to-use products, and to expand our portfolio of nonpowder infant formula products,” Perrigo chairman and CEO Joseph Papa stated. “This is the first launch of new products since acquiring our infant nutrition business, and we look forward to further new product introductions.”

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