HEALTH

Fungi-Nail pen brush applicator drives up Kramer’s sales

BY Michael Johnsen

MIAMI Kramer Consumer Healthcare recently pegged its first-half sales increases of 38% this year on the success of its Fungi-Nail pen brush applicator launch.

According to Clarissa Sanchez, Fungi-Nail product manager, the new pen brush applicator is outselling Kramer’s 1 oz. SKU by almost two to one in accounts with distribution.

“What has impressed us most is that there has been no cannibalization — our 1 oz. SKU has exhibited strong growth at the same time the pen sales have exploded,” Sanchez said. “What has impressed our retail partners is that their specialty nail fungus segment growth is exploding behind the pen.”

According to Sanchez, one national drug chain grew its sales in the specialty footcare category by more than 40% in dollar sales in the two months following the pen’s launch.

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GE-Intel venture to focus on new models of care delivery

BY Michael Johnsen

SANTA CLARA, Calif. A new healthcare company focused on telehealth and independent living soon will be created, GE and Intel Corp. announced on Monday.

“New models of care delivery are required to address some of the largest issues facing society today, including our aging population, increasing healthcare costs and a large number of people living with chronic conditions,” stated Intel president and CEO Paul Otellini. “We must rethink models of care that go beyond hospital and clinic visits, to home and community-based care models that allow for prevention, early detection, behavior change and social support. The creation of this new company is aimed at accelerating just that.”

GE and Intel entered into a definitive agreement to form a 50/50 joint venture to create a new company that will be formed by combining assets of GE Healthcare’s Home Health division and Intel’s Digital Health Group, and will be owned equally by GE and Intel. Pending regulatory and other customary closing conditions, the joint venture is expected to become operational by the end of the year. Financial terms were not disclosed.

The new company will focus on three major segments — chronic disease management, independent living and assistive technologies. GE Healthcare and Intel will contribute assets in remote patient monitoring, independent living concepts and assistive technologies, such as the Intel Health Guide, Intel Reader and GE Healthcare’s QuietCare.

The venture builds on the GE-Intel healthcare alliance announced in April 2009 around independent living and chronic disease management. Once formed, the new company will develop and market products, services and technologies that promote independent living both at home and in assisted living communities.

The new company will have headquarters in the greater Sacramento, Calif. area. Louis Burns, currently VP and general manager of Intel’s Digital Health Group, will be CEO of the new company, and Omar Ishrak, SVP of GE and president and CEO, GE Healthcare Systems, will be chairman.

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PacificHealth to develop sports nutrition product with Signal Nutrition’s help

BY Michael Johnsen

MATAWAN, N.J. PacificHealth Labs plans to introduce innovation within the sports nutrition category, the company announced Friday, with the signing of Signal Nutrition as a consultant.

“[Signal Nutrition] brings a wealth of knowledge and experience in assisting [PacificHealth] address its core needs in the area of science and the development of new products,” stated Fred Duffner, Pacifichealth president. “The company has not provided new innovation under its sports nutrition umbrella in over 3 years,” he said. “There is new science in the category that we need to stay ahead of to insure we continue to bring leadership to the category. We look forward to working with [Signal Nutrition] over the next several months to prepare for 2011 and the anticipated growth opportunities.”

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