HEALTH

Extract found in cinnamon may curb diabetes, heart disease

BY Allison Cerra

BELTSVILLE, Md. A water-soluble extract of cinnamon, which contains antioxidative compounds, could help reduce risk factors associated with diabetes and heart disease, according to a new study led by a Department of Agriculture chemist.

The study, led by chemist Richard Anderson and coauthored by Tim Ziegenfuss of the Center for Applied Health Sciences, examined 22 obese participants with prediabetes. The participants were divided into two groups, one receiving 250 mg of a dried water-soluble cinnamon extract and the other placebo, both twice daily along with their usual diets. Anderson found that the water-soluble cinnamon extract improved a number of antioxidant variables by as much as 13% to 23%, and improvement in antioxidant status was correlated with decreases in fasting glucose, he said.

Anderson also noted that additional research can tell whether the investigational study supported the idea that people who are overweight or obese could reduce oxidative stress and blood glucose by consuming cinnamon extracts.

The study was published in the Journal of the American College of Nutrition.

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Target looks to expand clinic business

BY Antoinette Alexander

MINNEAPOLIS Target is looking to open eight new Target Clinic locations in Chicago and Palm Beach, Fla., in September.

Target currently has 28 clinics in Minnesota and Maryland, according to the website. The healthcare services in Minnesota and Maryland are provided by Target Clinic Medical Associates, an unaffiliated corporation not owned or operated by Target Corp. Fees for most services range from $59 to $69.

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Bausch & Lomb kicks off Alaway ad campaign

BY Michael Johnsen

MADISON, N.J. Bausch & Lomb on Wednesday launched its advertising campaign for Alaway, the 12-hour eye itch relief drops.

The campaign targets allergy sufferers using the slogan: “It’s not just your allergies, It’s your eyes.” The ads highlight that consumers don’t need to wait for systemic allergy medications to take effect before they can get relief for their itchy eyes.

The 15- and 30-second ads are airing during such shows as “America’s Got Talent,” “Law and Order” and “30 Rock.” They also aired during the recent “Miss Universe” and “Primetime Emmy Awards.” The Alaway commercials also are running on morning news and talk shows, game shows, soap operas and entertainment news productions.

The U.S. television ad campaign will run through September. The brand also will be supported in store with shelf talkers, feature ads, pharmacist displays, free-standing inserts and doctor detailing.

B&L developed the creative strategy with agencies Grey NY and Ionic Media.

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