HEALTH

CRN, Virgo Publishing gear up for new webinar

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition and Virgo Publishing on Tuesday announced details for the second of three planned webinars in 2010: “Dietary Supplement Claims in the Retail Environment: Roles and responsibilities of manufacturers and retailers.”

“Feedback from webinar participants has been very positive and we are pleased to be able to continue this series of educational webinars,” stated Judy Blatman, SVP communications at CRN. “Given the recent hearing on Capitol Hill that focused, in part, on retailer claims, this webinar is particularly timely and we’re fortunate to have experts — including someone from FTC — willing to share their expertise with the rest of the industry.”

The latest webinar installment will be held Aug. 3 at 2 p.m.

Moderated by Andrew Shao, SVP scientific and regulatory affairs at CRN, the webinar will provide attendees with a better understanding of the legal requirements regarding claims made by retail sellers at the point of sale. Speakers will also explore a manufacturer’s responsibility with regards to compliance with both state and federal advertising guidelines in the retail settings and give examples of industry best practices.

Apanel of legal/regulatory experts — Anne Maher, a food and drug attorney at Kleinfeld, Kaplan & Becker; Donna DiDomenico, director of training and development, the Vitamin Shoppe; Dick Laurin, senior corporate counsel, Mannatech; and Gregory Fortsch, a senior attorney in the Division of Advertising Practices at the Federal Trade Commission — will cover the following areas: insights on legal obligations for both the manufacturer and retailer; the retailer and direct seller perspectives in implementing policies that help sales personnel stay within the framework of government regulation; and the regulator perspective in understanding the laws and their limits.

The registration fee — $149 for CRN members and $199 for non-members — is a per registration site fee, meaning multiple people may participate in the webinar from a single site, such as a company’s conference room. This fee also includes unlimited access to the on-demand recording of the webinar for 90 days. In addition, a promotional discount of $25 will be offered to participants taking more than one CRN/Virgo webinar in 2010.

These webinars mark a continuation of a webinar partnership between CRN and Virgo that began in 2007. The first webinar of 2010, “Dietary Supplement Safety: Understanding the Role of Adverse Event Reports in Product Recalls,” was held May 3. The third and final webinar of 2010 will be held on Nov. 4, with topics and speakers still to be determined.

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Lake Consumer Products acquires Consumer Choice Systems

BY Allison Cerra

JACKSON, Wis. Lake Consumer Products on Wednesday announced its purchase of Consumer Choice Systems. The acquisition adds two urinary tract infection products to Lake Consumer Products’ female health offering: a UTI home screening test and maximum-strength UTI relief tablets.

The company also will take over all private-label agreements Consumer Choice Systems currently has in place with retailers.

“We’re very excited about adding UTI products to our female health offering for the first time,” stated Mike Kermendy, VP marketing for Lake Consumer Products. “These items are a perfect fit and really help advance our commitment to offering women everywhere a well-rounded array of female health solutions.”

Both the UTI home screening test stick and the UTI relief maximum strength tablets will continue to be available under the existing Woman’s Wellbeing brand in the immediate future.

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Continua Health Alliance advocates eCare use at House subcommittee meeting

BY Michael Johnsen

BEAVERTON, Ore. The Continua Health Alliance last week testified before the House Committee on Veterans Affairs Subcommittee on Health regarding the use of personal connected healthcare technologies to increase veteran access to quality health care.

Rick Cnossen, Continua president and chairman, advocated the use of eCare — a class of health information technologies that can facilitate any kind of virtual visit or electronic connectivity outside of traditional office visits — and personal connected healthcare devices that can provide lower-cost access to quality care.

“We are excited about Continua’s efforts to remove geographical barriers and provide efficient and affordable access to health care for veterans,” Cnossen said. “Personal connected health care offers many beneficial clinical capabilities, such as the ability to track vital signs and other important health data that can be shared with healthcare providers through secure systems on a regular basis, ultimately increasing the likelihood of catching health changes early and preventing illness. These are not currently available to the majority of rural-area veterans.”

Continua has made progress in the development of interoperable healthcare devices and services, but there still are barriers to integrating eCare into care plans, Cnossen noted. To ensure veterans and clinicians will receive full access to optimum health care, Continua recommended the House Committee on Veterans Affairs establish a federal organization focused on eCare, develop eCare payment reform, create blueprints for the use of eCare in states and communities, incorporate eCare as part of “meaningful use,” and make home broadband adoption for all Americans a top priority following recommendations in the FCC’s National Broadband Plan. If they are implemented, the Alliance’s recommendations will help guide the transition and adoption of eCare, making it available to U.S. veterans.

Continua Health Alliance is working to implement a system of care that enables personal connected health with an in-home or mobile broadband device that assists providers in tracking and trending healthcare data. The alliance seeks to help the nation harness the benefits of this technology to allow healthcare consumers and providers to use real-world, remotely collected data to make more informed healthcare decisions on a continual basis. This model helps empower individuals in their care, and allows caregivers to intervene as needed for more effective and efficient care.

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