HEALTH

Continua taps Parker for executive director

BY Michael Johnsen

PORTLAND, Ore. The Continua Health Alliance on Tuesday named Charles Parker to the post of executive director. Parker was most recently the chief technology officer and senior vice president of business development and marketing at Masspro, a performance improvement organization dedicated to advancing healthcare quality.

Beginning in January, Parker will work with Continua’s board of directors to develop a vision and strategic plan for guiding new initiatives for growth, financial stability and services to membership.

“Continua is at the forefront of a revolution in personal healthcare,” Parker said. “By focusing on the creation of a new market of connected health and wellness devices and solutions, Continua is empowering healthcare professionals, individuals and their families to better manage health and wellness at every stage of life. I’m proud to join Continua and look forward to helping the organization achieve its goal of better health, through connectivity.”

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Flavours launches NutraBitz all-natural, probiotic soft chews

BY Michael Johnsen

CORONA, Calif. Flavours Inc. on Monday announced the introduction of NutraBitz, a line of all-natural, oat-based soft chews containing both prebiotics and probiotics for private label applications.

“Probiotics are one of the hottest market trends today, but right now consumers can’t get them in delivery forms that make taking probiotics enjoyable. NutraBitz changes that,” Flavours Inc. director of sales, Tara Foster, said.

Flavours plans to showcase the new product offering Supply Side West, which is being held Oct. 22-24 in Las Vegas.

According to the company, the idea for NutraBitz was inspired by the continuing emergence of medical research demonstrating the benefits of probiotics in a wide variety of health conditions and growing consumer interest and demand for probiotic alternatives to refrigerated yogurts and probiotic capsules and tablets. “Consumers are now much more aware of the benefits of probiotics and are looking for other ways of getting them into the daily diet,” the company stated.

Each 5.5 gram NutraBitz soft chew is 15-20 calories and contains 1 billion CFU of the GanedenBC30 strain of Bacillus coagulans probiotics. 

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GlaxoSmithKline and Merix settle extended dispute over advertising practices

BY Michael Johnsen

CHICAGO According to court documents filed last month, Merix Pharmaceutical and GlaxoSmithKline have settled a three-year dispute over advertising and competition practices for an undisclosed amount. “In exchange for certain consideration, the settlement agreement calls for Merix to dismiss with prejudice its claims against GSK, with each side to bear its own costs, expenses and attorneys’ fees,” the court documents, filed Sept. 2, read.

Merix had filed suit in March 2005 charging that certain advertising claims made by GlaxoSmithKline in support of its cold sore remedies Abreva and Valtrex may be false and misleading, using unreliable test data to promulgate advertising claims in an intentional effort to deceive doctors and the public.

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