HEALTH

CHPA names new president

BY Allison Cerra

WASHINGTON Scott Melville now is at the helm of the Consumer Healthcare Products Association.

CHPA said Tuesday that Melville, who currently serves as SVP government affairs and general counsel for the Healthcare Distribution and Management Association, will succeed Linda Suydam as president, who is retiring after eight years with CHPA.

Melville brings more than two decades of healthcare, legislative, regulatory and association management experience to his new role as CHPA president. Prior to joining HDMA, the national association representing pharmaceutical wholesale distributors, Melville served as an attorney and head of government relations for Cephalon.

“I am extremely honored to join CHPA at this critical time and to build upon the many accomplishments realized under Linda Suydam’s leadership,” Melville said. “I look forward to working with the CHPA board and the entire membership to further advance the essential contribution that [over-the-counter] medicines and dietary supplements offer to millions of American consumers seeking safe, effective and convenient healthcare remedies.”

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FDA approves contraceptive Beyaz

BY Alaric DeArment

SILVER SPRING, Md. The Food and Drug Administration has approved a new oral contraceptive from Bayer HealthCare Pharmaceuticals.

 

The FDA announced Friday the approval of Beyaz (estrogen and progestin) tablets. The pills also contain a folate known as levomefolate calcium. Low folate levels in the body are associated with such conditions as spina bifida, and physicians recommend that women of childbearing age supplement their diets with folate.

 

 

Beyaz is based on Bayer’s Yaz. Yaz is used to prevent pregnancy, treat symptoms of premenstrual dysphoric disorder and treat acne in girls and women ages 14 years and older.

 

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New campaign from Annie’s gets to the ‘Root’ of nutrition

BY Allison Cerra

NAPA, Calif. A maker of all-natural and organic foods has kicked off a new campaign designed to teach children about vegetables.

Annie’s Root 4 Kids campaign seeks to get 1 million children to learn about and plant vegetables now through next year’s harvest, the company said. Annie’s has partnered with the National Farm to School Network, an organization that connects more than 10,000 schools across America with local farms to provide healthy food in cafeterias, nutrition education in classrooms and hands-on learning through school gardens.

To participate, consumers can take a pledge at Root4Kids.com. 

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