HEALTH

Brioschi Pharmaceuticals to revitalize Brioschi heartburn-relief brand

BY Michael Johnsen

FAIR LAWN, N.J. Brioschi Pharmaceuticals International last month announced its intent to revitalize the Brioschi heartburn-relief brand. The company is pitting substantial capital into a marketing plan that incorporates everything from trade promotions, sampling and healthcare professional recommendations to newspaper advertising, digital marketing and sponsorships, the company stated.

 

Brioschi identified the Greenwood Group to help manage the company’s growth both nationally and internationally. “[Greenwood] is a significant addition to our team,” stated Arthur Dessein, Brioschi’s VP sales. “Their industry expertise is astonishing, and they’re simply the best at what they do.”

 

A line extension is in the works for release in early 2011. “Brioschi is a niche product,” said Greenwood Group president Patrick O’Leary. “Consumers have a demand for it, and they will go somewhere else if they can’t find it.”

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HEALTH

Sam’s Club takes children’s vitamins center stage

BY Drug Store News Team

Positioned directly opposite the pharmacy counter, Sam’s Club has placed children’s supplementation center stage with this pallet display of Bayer HealthCare’s licensed Flintstone gummy vitamins. And as an extra "Yabba-dabba-doo!" for parents, Sam’s Club makes mention of the fact that supplemented nutrition is only 7 cents per day.

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Survey finds adults most concerned about adding antioxidants to their diet

BY Michael Johnsen

LOS ANGELES According to a consumer survey released Monday by Bossa Nova, half of adults ranked antioxidants as the top nutrient they are most concerned about adding to their diets — ahead of calcium, fiber and iron.

However, the online survey found that the majority of adults didn’t know which fruits provide the most antioxidants. For example, 32% of consumers mistakenly selected blueberries over acai berries for highest antioxidant content when selecting from a list of fruits that included blueberries, pomegranates, cranberries, red grapes and oranges. In addition, the company reported as many as 15% of consumers simply didn’t know which fruits were highest in the nutrient.

“These results tell us we have a long way to go in terms of educating the public about food and its health benefits,” stated Jeremy Adams, head of marketing for Bossa Nova.

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