HEALTH

The Best for Babes Foundation set to release new pro-breast-feeding ad

BY Michael Johnsen

LITTLE SILVER, N.J. The Best for Babes Foundation on Thursday will release a provocative new ad to coincide with World Breastfeeding Week, which takes place Aug. 1 to 7 in 150 countries.

The ad is intended to relay that breastfeeding save lives and expecting moms need more help and to be better prepared around breastfeeding. The ad urges expecting mothers to find a support group, get expert lactation help, and choose hospitals and physicians that are breastfeeding friendly.

Best for Babes co-founders Bettina Forbes and Danielle Rigg contend that women are being pressured to breastfeed, but prevented from succeeding. “Moms don’t need more pressure, judgment or guilt,” Forbes stated.

The new ad will run in the Fall/Winter issue of Mom & Baby magazine and online through TheFamilyGroove.com and various blogs. Frank About Women, a marketing-to-women communications firm, donated the six-figure ad campaign.

The campaign is being backed by a growing corporate alliance of companies, including Earth Mama Angel Baby, My Brest Friend, Hotslings, Pumpease and My Baby Experts.

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Church & Dwight Co. report strong Q2 earnings

BY Anna Mcgrath

PRINCETON, N.J. Church & Dwight Co. reported a net-income increase for the quarter ended June 26 to $58.2 million, compared with last year’s $45.8 million.

Net sales for the second quarter rose approximately 5% to $623.1 million.

“We are very pleased with our solid second quarter results, particularly in this difficult economic environment. We were able to increase market share for six of our eight “power brands” in the quarter, achieve continued strong organic sales growth in our household product line and effect a turnaround to positive organic sales growth in our personal care product line. Our results also reflect exceptional gross and operating margin expansion. The improved gross margin reflects lower commodity costs, pricing, acquisition benefits relating to the businesses acquired from Coty and our continuing robust cost reduction programs,” said chairman and CEO James R. Craigie.

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Chesson Labs receives market clearance for Nuvaderm liquid bandage

BY Michael Johnsen

DURHAM, N.C. Chesson Labs on Wednesday announced receiving 510(k) market clearance from the Food and Drug Administration for its Nuvaderm liquid bandage for use by healthcare professionals or directly to consumers.

The FDA has cleared claims on the product “to cover intact skin and minor cuts, scrapes, burns or irritations of the skin, to help keep them clean and dry and help protect them from infection.” The fast application, drying and coverage characteristics make Nuvaderm suited to meet the needs of individuals treating minor wounds, the company stated. The product also has antimicrobial properties.

“Nuvaderm’s clearance is a major milestone for Chesson Labs, but more importantly it is a product developed to improve wound care for individuals treating themselves as well as medical personnel who need a rapid response product to treat minor wounds,” stated Scott Neuville, Chesson president and CEO.

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