HEALTH

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BY Michael Johnsen

CHATSWORTH, Calif. Natrol on Monday introduced a new supplement, Black Powder, under its Medical Research Institute brand. Black Powder is a highly potent nitric oxide generating pre-workout formula.

Nitric oxide helps dilate blood vessels that deliver muscle building agents, essentially feeding muscles with nutrients during both workout and recovery. Black Powder provides an enhanced boost of nitric oxide with the use of ACTINOS2IR, a highly concentrated form of the whey-peptide fraction.

“This is exactly the kind of innovation that made the MRI acquisition so desirable to us,” stated Wayne Bos, Natrol’s president and chief executive officer. “Black Powder is an excellent line extension that reinforces our premium brand position across the entire MRI portfolio of products. We will continue to invest in a strong research and development effort across all of our brands to ensure that each retains its cutting-edge market position.”

MRI’s products are primarily distributed through GNC.

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Valeant launches Bedoyecta supplement in the U.S.

BY Michael Johnsen

ALISO VIEJO, Calif. Valeant Pharmaceuticals International today announced that it has launched Bedoyecta, the leading nutritional supplement in Mexico, in the United States through Hispanic independent grocers and major retailers serving ethnic communities.

Bedoyecta will be available in capsule and pediatric tablet form and will initially launch in Los Angeles and Houston in September 2007 with a national rollout by the end of the year.

“We are pleased to offer our Bedoyecta products to the Hispanic communities in the United States who have long known the brand in Mexico,” stated Wesley Wheeler, president, North America and research and development. “We are committed to providing the U.S. consumer with quality brands and it is important that we recognize the growth of the U.S. Hispanic population and the preferences of the Hispanic consumer.”

According to Valeant, approximately 40 percent of Hispanics in Mexico use vitamin supplements.

Valeant has assigned Houston-based Midway Importing as the distributor for Bedoyecta. Midway Importing currently services most Hispanic independent and chain grocers, pharmacy retail chains, and mass merchandisers that service the Hispanic market.

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SCPI calls Natrol’s Promensil ads ‘dishonest’

BY Michael Johnsen

WASHINGTON The nonprofit Center for Science in the Public Interest on Wednesday filed a claim to the Food and Drug Administration that the red-clover dietary supplement Promensil, distributed by Natrol, “is being deceptively marketed to women for the relief of hot flashes, night sweats, and mood swings,” the organization stated.

“Natrol’s ads for Promensil are some of the most dishonest we’ve seen for a dietary supplement in a while,” stated CSPI senior nutritionist David Schardt. CSPI conducted a detailed analysis of the scientific research on Promensil, the organization stated, and how it doesn’t support Natrol’s claims. CSPI’s letters to the FDA ask that Natrol reimburse deceived consumers, run corrective advertising to set the record straight, and pay a fine.

In response, Natrol today issued a press release outlining a published clinical treatment protocol that recommends supplementation with red clover isoflavones for women experiencing menopause symptoms.

According to the company, the protocol was developed by physicians and other healthcare professionals from the United States, United Kingdom, Canada, Australia and The Netherlands, and recommends supplementation with red clover isoflavones as a complementary therapy for treating mild-to-moderate menopause symptoms, as well as for treating severe symptoms when hormone replacement therapy is contraindicated.

“We have long had confidence in the significant body of clinical research indicating Promensil provides benefits for menopausal women by offering a unique isoflavone ratio that is a safe alternative to HRT,” stated Natrol vice president of research and development Michael Yatcilla. “Promensil can help relieve the frequency and severity of hot flashes, and promote breast and heart health, as well as emotional well-being.”

Promensil was first developed by Novogen Limited, an Australian biotechnology company, which launched the product in Australia in 1997. Natrol acquired the product last year.

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