HEALTH

Aisle7 launches Wellness AppStream

BY Michael Johnsen

PORTLAND, Ore. Aisle7 on Wednesday announced the availability of Aisle7 Wellness AppStream, a set of standards-based Web services enabling digital marketers to create wellness applications for any retail channel environment or any technology platform.

 

“With the release of Aisle7 Online, we’ve seen how easy it is for customers to leverage our Web services application programming interface to build custom implementations for their website,” stated Jeffrey Beyer, CEO of Aisle7. “Aisle7 Wellness AppStream extends that ability to mobile and in-store delivery formats, as well as social media platforms, so marketers can build new cutting-edge wellness applications for emerging retail platforms such as the iPhone, iPad, Android and many others.”

 

Aisle7 Wellness AppStream features REST-based Web services that allow retailers to make on-demand requests to any of the Aisle7 databases. Marketers can choose from existing or custom content resources to create applications that highlight wellness recommendations for such high-margin categories as supplements, OTCs, prescriptions, meat and seafood, and produce. 

 

“With its latest set of Web services, Aisle7 has made it really easy for us to deliver a consistent, retail-appropriate wellness message throughout our website,” stated Dan MacKay, director of Web technologies at Albertsons. “The Web services are easy to use and very powerful, allowing us to create a unique wellness experience for our shoppers.”

 

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HEALTH

CVS/pharmacy expands partnership with the 50 Million Pound Challenge

BY Allison Cerra

WOONSOCKET, R.I. In an effort to curb chronic diseases, CVS/pharmacy and the 50 Million Pound Challenge are offering shoppers a 32-page 50 Million Pound Challenge guide in all CVS/pharmacy retail locations.

The free guide offers tools and tips that can lead to better health, including guidance on weight loss, improved nutrition and exercise. Most important, the guide underscores the link between obesity and such chronic diseases like high blood pressure, diabetes and cancer, and outlines preventive steps to take now. The guide features such components as:

  • Adiet plan from 50 Million Pound Challenge founder Dr. Ian Smith’s widely popular book “The Fat Smash Diet”
  • An exercise plan
  • Information on nutritional content of foods
  • A 7-day meal plan prepared by Smith
  • Excerpts from Smith’s new book, Happy
  • Weight loss charts for tracking success
  • Coupons for healthy snacks at CVS/pharmacy and discounts on 50 Million Pound Challenge gear found at 50millionpounds.com

The CVS/pharmacy and 50 Million Pound Challenge partnership is part of a broader effort by CVS/pharmacy to support diabetes patients. The drug store chain currently is running its To Your Health program across major U.S. cities, offering free comprehensive health risk assessments and screenings, including blood glucose screenings for diabetes.

Patients can learn more about ways to manage their diabetes at www.cvs.com/diabetes and receive diabetes-related health and weight loss information at www.50millionpounds.com.

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GSK teams up with NASCAR to kick off online ad campaign

BY Michael Johnsen

PARSIPPANY, N.J. GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR against country music enthusiasts, and in so doing raise awareness around two GSK analgesic brands — BC powder (active ingredients include aspirin, caffeine and salicylamide) and Goody’s headache powders (acetaminophen, aspirin and caffeine), both popular powder analgesics across the South.

BC powder, represented by country music star Trace Adkins, and Goody’s headache powders, featuring spokesman Richard Petty, a NASCAR hall-of-famer, will be going head-to-head in an online popularity contest with their respective spokesmen stoking interest among their fans. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on Pickapowder.com.

The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through a series of spoofs, jabs, challenges and contests, Adkins and Petty will each argue the case for their respective analgesic powders on the Web site. Beginning June 30, fans have been able to go to Pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.

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