Advertising council makes recommendations on Constellation Wines’ dietary claims
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday determined that Constellation Wines U.S./PolyPhenolics provided reasonable support for certain performance claims made for the company’s dietary supplement MegaNatural-BP, but recommended the company discontinue certain claims to avoid consumer confusion.
NAD was concerned that that the claim “Provide relief with half the cost, half the dose,” did not clearly identify the object of the comparison and suggested that consumers with high blood pressure could replace prescribed medication with a supplement.
NAD recommended that the advertiser discontinue the claim, “Provide relief with half the cost, half the dose and half the time” but noted that the advertiser can continue to discuss the differences between MegaNatural-BP and the competing Antigen Converting Enzyme (ACE) inhibitors which take 4-6 weeks of regular supplementation to work.
NAD recommended that to avoid the potential for any consumer confusion, and consistent with the findings of the studies on which it relies, the advertiser clearly and conspicuously disclose that MegaNatural-BP could be used as a part of a lifestyle management program for people with prehypertension and metabolic syndrome, and clearly state that consumers should “Consult your doctor before taking MegaNatural-BP.”
The company, in its advertiser’s statement, said it “understands NAD’s decision as written and appreciates your thorough and well-explained rationale. Polyphenolics agrees to modify its advertising as recommended.”
Newly released pregnancy test tells gender of baby-to-be
SUNNYVALE, Calif. Consumer Genetics on Wednesday released a new pregnancy test kit that can also help identify the gender of the baby-to-be with a positive result.
As many as half of expectant parents want to know the gender of their child, the company stated, citing a 2007 Gallup Panel poll. Suggested retail price for the kit is $24.95.
Once a woman determines she is pregnant, she can use the included gender test kit as early as 7 weeks post-conception. The gender test involves a finger-prick blood sample for DNA collection and preservation. The kit is then mailed to the lab, with an additional lab fee of $199. Based on the company’s internal research study, the Consumer Genetics gender testing technology boasts slightly greater than 95 percent accuracy.
NACDS praises passing of legislation to curb methamphetamine production
ARLINGTON, Va. The National Association of Chain Drug Stores on Wednesday applauded the enactment of legislation designed to prevent the production and abuse of methamphetamines. President Bush signed into law the Methamphetamine Production Prevention Act (S. 1276) on Tuesday, securing a win for pharmacies and law enforcement, the association noted.
The bipartisan bill will facilitate the use and adoption of methamphetamine precursor electronic logbook systems, thus providing law enforcement with easier access to information and streamlining recordkeeping requirements for pharmacies.
“NACDS has worked extensively with the bill’s sponsors to ensure that the new requirements are effective and do not impose unnecessary burdens on pharmacies,” stated Steven Anderson, NACDS president and chief executive officer. “As a result, this is strong legislation that will assist retailers and law enforcement to combat the serious problem of illicit methamphetamine production and abuse.”