HEALTH

Active phone prompts spur Rx adherence rates among consumers, CVS reveals

BY Jim Frederick

WOONSOCKET, R.I. Consumers are much more likely to adhere to their prescription medication therapy if given “a clear and active choice” in recorded telephone prompts from their pharmacy, new research into patient compliance from CVS Caremark demonstrated.

 

The company announced Thursday the results of a long-term research project into patient behavior, conducted by its Behavior Change Research Partnership. Those findings, presented at a Pittsburgh Business Group on Health symposium, underline a clear connection between encouraging patients to get their maintenance medications refilled and improved adherence rates.

 

 

“Ongoing research into how behavioral economics impacts healthcare choices found that when consumers are presented with a clear and active choice in a voice-recorded message to select automatic prescription refills, rather than a passive default notification, they are twice as likely to choose the automatic option,” CVS said.

 

 

CVS established the BCRP in March to study how behavioral economics impacts consumer healthcare decisions. The research group also was created “to help the company better understand why some patients stop taking maintenance medications for chronic illnesses,” the company noted.

 

 

The research results were presented by Troyen Brennan, CVS Caremark EVP and chief medical officer. “The preliminary findings show that by making choices clear and by streamlining messages, consumers sign up at twice the rate of those who are passively presented opt-in choices,” Brennan told Pittsburgh business leaders Thursday. “This research will help us develop programs to encourage people to stay on their medications, because nonadherence is costing the healthcare system billions of dollars every year.”

 

 

The BCRP research, titled “Active Choice,” is testing options in four communication channels, CVS said. Those channels include interactive Web sign-ins, in-bound customer calls to care centers, automated outbound telephone calls and direct mail.

 

 

“The testing shows some options offered to consumers today are overlooked because the choices are not readily transparent,” the company said. “Past industry studies show one-quarter of people receiving prescriptions never fill their first prescriptions, and patients with chronic diseases, such as diabetes and coronary artery disease, adhere to their ongoing medication regimen about half of the time.”

 

 

The BCRP panel is led by Punam Anand Keller of the Tuck School of Business at Dartmouth College, George Loewenstein of Carnegie Mellon University and Kevin Volpp of University of Pennsylvania’s Medical School and The Wharton School of Business. The presentation in Pittsburgh continued discussion of BCRP research that was first presented at a Centers for Disease Control and Prevention symposium in Atlanta last month.

 

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CVS to offer uninsured patients free flu shots

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark is partnering with nonprofit Direct Relief USA to offer up to $5 million in free flu shots to community clinic and health center patients who lack health insurance, the company announced on Wednesday.

Direct Relief USA works with 1,100 clinics and health centers in all 50 states, providing them with free medications and supplies for their low-income and uninsured patients. Most of the facilities in Direct Relief’s network are affiliated with either the National Association of Community Health Centers or the National Association of Free Clinics. CVS Caremark and Direct Relief USA will distribute vouchers redeemable for a free flu shot at any CVS/pharmacy or MinuteClinic to participating clinics and health centers. These facilities will identify uninsured individuals from their existing patient populations in order to provide them with a free flu shot voucher.

Beginning Sept. 20, CVS free flu shot vouchers for the uninsured will be available at participating community clinic and health centers for their existing patients. Names and locations of participating clinics will be made available on Sept. 20.

"With every CVS/pharmacy and MinuteClinic location providing flu vaccinations this year, we want to make sure that as many people as possible have access to a flu shot, including patients for whom cost may be a barrier," stated Larry Merlo, president and COO of CVS Caremark. "The Centers for Disease Control and Prevention is recommending that everyone receive a flu shot this year. We are pleased to partner with Direct Relief USA to help accomplish that goal."

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Periscope thinks pink with new lighted folio

BY Allison Cerra

RIDGEWOOD, N.J. A maker of deluxe e-reader covers has released a new version of its lighted folio.

Periscope released its new pink lighted folio in line with National Breast Cancer Awareness Month, the company said. Available for a suggested retail price of $49.95, the Periscope lighted folio is an “all-in-one” item that features a retractable Periscope twin LED reading light, deluxe cover and notebook/pen holder in one fashionably designed pink leatherette unit.

“With today’s debut of the pink lighted folio for both the [Amazon] Kindle 2 and [Barnes & Noble] Nook e-readers, and with National Breast Cancer Awareness Month occurring in October, we decided there was no better time to show our support of those whose lives have been affected by breast cancer,” Periscope president Eric Fisherman said. “The new pink lighted folio makes an ideal gift choice for gift-givers who wish to give a gift that has a greater significance. Now every time a consumer uses their pink lighted folio, they will be reminded of all those whose lives have been touched in any way by breast cancer.

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