Tesco puts brakes on expansion
RIVERSIDE, Calif. Saying it needs to give its rapidly growing business time to “settle down,” Tesco has put a 90-day hold on expansion of its Fresh & Easy Neighborhood Markets.
“We’ve given ourselves a little time to kick the tires, smooth out any wrinkles and make some improvements that customers have asked for,” said Tesco U.S. marketing director Simon Uwins in an online posting. “Quite simply, to allow the business we’ve created to settle down.” He noted that Tesco opened 31 stores during a 66-day period this year in what he described as “an opening program on steroids.”
Tesco has opened more than 50 stores since debuting in the Los Angeles area Dec. 7 and has expanded into Arizona and Nevada. It initially planned to open 200 stores by the end of 2009, though it’s not clear whether the break in expansion will change that projection.
CVS presents at aging conference in nation’s capital
WOONSOCKET, R.I. CVS Caremark presented at the 2008 NCOA-ASA Aging in America Conference in Washington, D.C., for a discussion on the multigenerational workforce and the importance of mature workers.
Michael Ferdinandi, senior vice president of human resources and corporate communications, co-presented the session “Seizing Business Opportunities with the NEXT Workforce” at the NCOA/MaturityWorks Alliance Workforce Summit.
Ferdinandi spoke about the company’s mature worker initiatives, including creative and flexible benefits options, a welcoming work environment encouraging career advancement at all levels, and strategic public-private partnerships. In the past decade, the company has forged innovative partnerships with local and national agencies and organizations in order to actively recruit employees including mature workers. Currently, roughly 1-in-5 employees is age 50 or older. In addition, the company offers training, convenient locations and flexible work schedules—including a snowbird program that enables employees to shuttle between different store regions on a seasonal basis.
At the conference, Ferdinandi revealed the results of a survey on mentoring in the workplace among CVS pharmacists age 50 and over. The study shows that senior pharmacists view mentoring as personally rewarding, especially when mentoring college students and apprentice pharmacy technicians. The study, conducted by University of Vermont business professor Barbara McIntosh for CVS Caremark, also found that senior pharmacists who are interested in mentoring depend on having proper mentor training in order for the mentoring to be successful. These results reinforced the value of CVS Caremark’s Senior Pharmacist Legacy Mentoring Program.
The program—under which senior pharmacists, working and retired, mentor apprentice pharmacy technicians and high school students—was piloted in Chicago in 2006. Next year, the program will be expanded to Atlanta and Tampa. As the program continues, a tool kit will be developed to allow replicating the project across the country and in other allied healthcare professions.
Fontana named director of advertising for Discount Drug Mart
MEDINA, Ohio Discount Drug Mart on Friday named Anita Fontana its director of advertising and marketing effective April 1.
“We are very excited to bring Anita on board to join our team,” stated Tom McConnell, chief financial officer of Discount Drug Mart. “Her experience, business knowledge, and contacts in the industry will be most helpful in assisting our current and future goals of growing our business.”
Recently, Discount Drug Mart launched a company-wide customer service program called “We C.A.R.E.”, where Fontana took the lead in implementation and was instrumental in the launch across the company with training and education. “The goal of the program is to create awareness of our brand promise and to distinguish Discount Drug Mart as a store that is committed to our customers and communities, are accessible and accurate, are respectful and reliable and will exceed our customer’s expectations,” Fontana said. “Nowadays everyone is busy and sometimes we forget how important a smile and simple hello can brighten someone’s day. It’s critical to our existence we make the shopping trip not only an enjoyable one for our customers, but to train our employees that our most effective marketing tool is each and every one of us personally. By implementing our new “We C.A.R.E” program and brand promise, we are showing our customers we are committed to them 365 days a year,” she added.
Prior to joining Discount Drug Mart, Fontana spent 12 years as the senior vice president of marketing and operations at ECRM and served as the editor of their trade publication ECRM Focus. Following Anita’s time at ECRM she worked closely with the J Joyner Group/Joyner Sales Agency and the TABS Group managing marketing and PR efforts for them, as well as several of their clients.