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Sharpie modifies popular writing utensil

BY Allison Cerra

OAK BROOK, Ill. Sharpie is bolder than ever with its newest innovation.

Sharpie’s liquid pencil hits stores shelves nationwide this September, just in time for the back-to-school season. Using the newest liquid graphite formulation, the Sharpie liquid pencil writes like a pen but erases like a pencil.

“The Sharpie liquid pencil is a game changer in the back-to-school shopping aisle,” said Sally Grimes, VP marketing for Sharpie. “Sharpening standard pencils takes up valuable classroom time, and mechanical pencil leads seem to constantly break. The Sharpie liquid pencil means no more sharpening, and it’s erasable for up to three days, after which it becomes more permanent.  It’s unlike any other writing instrument out there.”

The Sharpie liquid pencil features a line width comparable to a 0.5mm No. 2 pencil. Suggested retail price for a single pack with eraser refills is $1.99. The double pack with eraser refills is $3.99.

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Hy-Vee acquires two stores

BY Alaric DeArment

SIOUX FALLS, S.D. Midwestern supermarket chain Hy-Vee will acquire two stores in the upper Midwest, Hy-Vee said Tuesday.

Hy-Vee agreed to purchase two stores from Sunshine Foods, one in Sioux Falls, S.D., and one in Windom, Minn. Des Moines, Iowa-based Hy-Vee already operates five stores in Sioux Falls and one in Windom.

“Sioux Falls is a key market for Hy-Vee, and the addition of these two stores will enable us to expand our services to more customers in more areas of the city,” Hy-Vee VP western region Paula Correy said . “In Windom, we will be able to replace our outdated store with a newer, larger facility.”

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DigiPower introduces Jump Start Slim

BY Allison Cerra

AVENEL, N.J. DigiPower has launched a rechargeable auxiliary battery pack for smart phones.

The Jump Start Slim is a 1100mAh auxiliary battery pack that measures 1/4-inch thin, weighs 2 oz. and also features optimized circuitry that allow for faster charging times from a computer or standard USB charger. It retails for $29.95.

“Never before has so much rechargeable power been packed into a case so small, thin, and light,” said DigiPower President Maurice Mizrahi. “Less than half the size and weight of currently available battery packs, Jump Start Slim is designed to provide consumers with three additional hours of 3G talk time, 7 additional house of video playback, and 21 additional hours of audio enjoyment.”

For more information, Mizco.com.

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