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Safeway’s Vons to donate $750,000 for wildfire relief

BY Allison Cerra

PLEASANTON, Calif. Safeway and its Southern California-based Vons division announced it will donate $750,000 in support of relief efforts for communities struck by the California fires.

The Safeway Foundation announced a $500,000 cash donation to support local emergency organizations and a sum of $250,000 for food, water and other medical supplies. Additionally, the company announced that all 300 Vons and Pavilions stores will serve as collection points for customers who want to make a donation in support of local relief efforts.

As of Friday, customers could support the local relief and emergency efforts by making a donation at any of the 300 California-based Vons or Pavilions stores. The Safeway and Vons Foundations said they will donate 100 percent of all customer donations to local organizations coordinating emergency relief efforts and providing support for families and communities impacted by the fires.

During the past two years, Safeway and Vons have provided more than $8 million to support emergency relief and rebuilding efforts for disasters such as Hurricane Katrina, the south Asia tsunami, and the Lake Tahoe basin fires.

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Duane Reade’s Dreiling receives Javits achievement award

BY Antoinette Alexander

NEW YORK Duane Reade chairman, president and chief executive officer Rick Dreiling was awarded Wednesday evening the 2007 Jacob K. Javits Lifetime Achievement Award at the 13th Annual Lou Gehrig Sports Awards benefit held here.

Dreiling received the award in recognition of his efforts in helping to raise funds and awareness for The ALS Association Greater New York Chapter to support their commitment to finding a cure. Earlier this year, Duane Reade raised more than $157,000 in its “Strike Out ALS” campaign by encouraging customers to buy $1 paper baseballs at its store locations.

All of the funds raised from the campaign were donated to The ALS Association’s Greater New York Chapter. Just after accepting his award, Dreiling presented the check (as pictured) to the ALS Association’s Greater New York Chapter.

Each year, the ALSA honors those who have made significant contributions in support of their fight against ALS by presenting them with the Jacob K. Javits Lifetime Achievement Award. Previous recipients have included Leonard and Claire Tow, Alan Griffith, Jeremy Schaap and Michael Goldstein.

Dreiling said the company was inspired and saw a need to raise money for the cause after learning that one of its employees had a family member suffering from the debilitating disease.

Also during the event, tennis legend Chris Evert and former Yankee Joe Girardi were honored as the 2007 winners of the Lou Gehrig Sports Awards.

In addition, a posthumous Lou Gehrig Sports Award was given in memory of Jackie Robinson. Robinson’s daughter, Sharon, accepted the award on his behalf.

ESPN’s Jeremy Schaap served as Master of Ceremonies for the benefit. Sportscaster Bob Costas and former New York Yankee David Cone also served as presenters.

Proceeds from the event will go to The ALS Association Greater New York Chapter. In the last fiscal year, the chapter raised $3.4 million to help find a cure for Lou Gehrig’s disease, improve the lives of those with ALS and advocate issues of importance to the ALS community.

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Ahold plans remodel of about 100 Giant supermarkets

BY DSN STAFF

AMSTERDAM, Netherlands Ahold is investing on a major three-year plan to remodel or replace about 100 Giant Food supermarkets in Delaware, Maryland, Virginia, and Washington DC.

The remodeling program will be called “Project Refresh” and will represent Ahold’s largest investment in the chain since it bought it back in 1998. The program will focus on improving the perishable food sections and modernizing the stores to improve customer convenience.

Ahold expects to keep its stores open during the process. The chain, which is headquartered in Landover, Md., operates 185 stores in four states.

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