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Rite Aid to sponsor dirt racing events

BY Michael Johnsen

CONCORD, N.C. The World Racing Group on Monday announced that Rite Aid would sponsor in 2008 of the Rite Aid Outlaw Showdown at The Dirt Track being held at Lowe’s Motor Speedway, as well as the Rite Aid 200 at Super DIRT Week in Syracuse, N.Y.

The partnership brings a new name for the popular World of Outlaws Sprint Car Series race in Charlotte and is a renewal of Rite Aid’s participation in the premier 200-lap Advance Auto Parts Super DIRTcar Series event in Syracuse.

“We are proud to become the official sponsor of two major race events: the Rite Aid Outlaw Showdown at The Dirt Track at Lowe’s Motor Speedway and Rite Aid 200 at Super DIRT Week,” stated Jay Ross, Rite Aid vice president of marketing. “These are great, long-standing events with dedicated fans and Rite Aid is thrilled to support these exciting races in 2008.”

“This is a great partnership for our organization and our fans,” stated World Racing Group president Tom Deery. “Rite Aid’s promotional support for the World of Outlaws event in Charlotte as well as the Rite Aid 200 at Super DIRT Week is appreciated and reciprocated by fans across the entire northeast.”

Rite Aid’s promotional programs for each event will include driver appearances, show car displays and ticket giveaways at Rite Aid Pharmacies in the Carolinas and the Northeast in conjunction with each event.

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CVS to hold seminars, provide information on diabetes

BY Allison Cerra

WOONSOCKET, R.I. To help raise awareness about diabetes, CVS/pharmacy will be educating and counseling diabetes patients on topics related to the disease, the company announced Monday.

The educational seminars will cover an array of topics, including identifying symptoms and monitoring sugar levels, and will even discuss managing medications and avoiding medication interactions and potential side effects.

In partnership with the American Diabetes Association, CVS/pharmacy has produced diabetes informational materials available in pharmacies across the country, providing information on the disease such as symptoms, treatment, glucose meter testing and more.

Diabetes is a condition in which the body does not produce or properly use insulin. Insulin is responsible for converting sugar and starches into energy. Diabetes is typically treated by insulin injections to help simulate natural insulin cycles. At any time, diabetes sufferers can be taking 5 or 6 medications to treat their condition and side effects of the therapy.

Nearly 21 million adults and children suffer from diabetes, and an estimated 6.2 million are unaware they have the disease, according to the American Diabetes Association (ADA).

“Our pharmacists play an active role in helping patients manage medications for chronic diseases, such as diabetes, that can require constant monitoring,” said Papatya Tankut, vice president of pharmacy professional services at CVS/pharmacy. “It’s important that patients take the time to talk with their pharmacists, let them know about over the counter medicines and other prescriptions they are taking, or advise them on any side effects they may be experiencing. Pharmacists can provide counsel on medication compliance, side effects and potential interactions for patients who can in turn work toward a treatment plan with their doctor.”

In addition, through Diabetes Awareness Month, 1,500 select CVS/pharmacy stores throughout the country will offer support for patients with diabetes through Meter Day events, which will take place in stores nationwide.

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Tesco launches surprise soft opening

BY Doug Desjardins

HEMET, Calif. Tesco opened its first U.S. store ahead of schedule this morning with a soft opening of its store in Hemet, Calif., a small town 75 miles southeast of Los Angeles and 30 miles from its main distribution center in Riverside, Calif.

Tesco said it needed to open one Fresh & Easy Neighborhood Market ahead of its six-store grand opening on Nov. 8 “to test the systems in the store” with real customers. Hemet was among the six stores due to open Nov. 8 in Southern California with locations in Los Angeles, Upland, Anaheim, West Covina and Arcadia.

Tesco’s small format stores will not have pharmacies but are focused on healthy living. The stores will sell a wide array of healthy, prepared meals and will not carry cigarettes or tobacco. Tesco has a second round of five openings planned for Nov. 14 in Las Vegas and intends to move into San Diego and Las Vegas by the end of November.

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