Coke Zero’s Playbook of Possibilities will launch an online game to challenge fans to create their own plays for chances to win exciting prizes, including a grand-prize trip to the Chick-fil-A Bowl in Atlanta on Dec. 31. The Playbook Challenge game runs from Aug. 31 to Oct. 25, and players can participate every day for a chance to earn more points and more chances to win.
Tropicana has expanded its Trop50 brand. New Trop50 Farmstand Apple contains a crisp apple flavor with 50 calories per 8-oz. glass, a full day’s supply of vitamin C and is a good source of antioxidant vitamin E. The new flavor is available in 59-oz. containers for a suggested retail price of $3.59.
Coors is launching a resealable bottle this September in line with football season. The new Coors Light 16-oz. resealable Silver Bullet aluminum pints in alumi-tek bottles deliver portability with a resealable twist-off cap and wide-mouth opening for a smooth pour.
Snapple is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea, created by Bret Michaels during “The Celebrity Apprentice.” Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories, Dr Pepper Snapple Group said.
Just one year since its launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.
In October, Jelly Belly Candy will launch Sunkist Orange Slices, orange-flavored jelly candy covered with dark chocolate. The candy company said the product contains no added preservatives and provides all the vitamin C a person needs in a day. The candy will be available in 6.5-oz. pouches.
Giant Eagle awarded for green efforts
PITTSBURGH Giant Eagle has received four awards from the Environmental Protection Agency for its eco-friendly practices and sustainability efforts, the supermarket retailer said.
Giant Eagle was the recipient of the EPA Montreal Protocol award, the GreenChill environmental award, the GreenChill building certification and the EPA Smartway transport partnership perfect performance score.
“Our multiple partnerships with the EPA are a significant piece of our overall sustainability strategy, which also includes our energy management efforts and recycling initiatives,” said Shelly Sponholz, Giant Eagle SVP real estate and development. “We truly believe that our environmental commitment is a vital part to the success of both our communities and our business, as so many of the sustainable projects we undertake produce tangible benefits to each.”
Giant Eagle operates stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Retailers urge Congress to reject Chinese currency legislation
ARLINGTON, Va. As members of Congress move to try and force China to revalue its currency, the renminbi yuan, retailers are weighing in on the issue.
The Retail Industry Leaders Association, which represents more than 200 retailers, manufacturers and suppliers, asked lawmakers Friday to reject legislation under consideration Friday morning by the House Ways and Means Committee that would pressure China on its currency by imposing tariffs on products imported from there.
Alarge share of consumer products sold in the United States are made in China, and in many cases are no longer made in the United States. Thus, placing tariffs on goods imported from China could force retailers to pass the costs onto consumers.
“Provoking tension with our trading partners doesn’t come without costs, and we should choose our battles carefully, especially given the great amount of uncertainty in markets at this time,” RILA VP international trade Stephanie Lester said. “It makes little sense to enact harmful policies that will spark a bilateral conflict over currency with one of our largest trading partners and fastest-growing markets for American exports, given almost stagnant economic growth.”