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Report: Publix may enter North Carolina

BY Jim Frederick

CHARLOTTE, N.C. Publix Super Markets may be mulling an expansion into North Carolina.

The possible move –– which would give the fast-growing supermarket and pharmacy retailer its first store in the state –– is being reported by the Charlotte Business Journal and Jacksonville Business Journal. Publix, based in Lakeland, Fla., thus far has not issued a comment on the reports.

According to the Charlotte publication, Publix’s first North Carolina location likely will be in York County, near Charlotte. Publix is working to line up zoning for a 3.5-acre site to build a stand-alone supermarket, according to local reports, and may be preparing a second site as well.

Amove into North Carolina would be a logical next step for the chain, and within easy reach of its current five-state marketing area. The chain operates 1,023 supermarkets, including more than 800 stores with pharmacies, in a southeastern geographic stronghold that includes 731 stores in Florida, 179 units in Georgia, 43 in South Carolina, 42 in Alabama and 28 in Tennessee. The retailer has been in rapid-expansion mode for the past decade. It also has a distribution center in Lawrenceville, Ga., outside Atlanta and close to the Interstate 85 corridor connecting Georgia with the Carolinas.

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Water Quality Association certifies ZeroWater as copper-reducing filter

BY Allison Cerra

BENSALEM, Pa. Zero Technologies’ new filter pitcher has received a special certification from the Water Quality Association for the reduction of copper found in tap water.

The company said that since water can pick up dissolved solids, including copper and lead, as it travels through numerous pipes to the faucet, its ZeroWater filter pitcher can eliminate such potentially dangerous levels from being consumed, with patented five-stage, dual ion-exchange water filtration technology.

 

Doug Kellam, CEO of Zero Technologies, said, “This latest certification underscores the evolution of water filtration technology available directly to the consumer to improve the taste and safety of their tap water. ZeroWater can now take yet another step forward in delivering a great-tasting, economic alternative to purified bottled water. Anyone making the transition from bottled water or conventional carbon-based filtration can now make a better informed choice when it comes to comparing the various possibilities for at-home water filtration systems.”

 

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Fresh & Easy kicks off annual Shop for Schools program

BY Allison Cerra

FRESNO, Calif. A regional supermarket chain’s third annual fundraising program, designed to benefit schools across three states, commenced at a Fresno, Calif., store opening on Thursday.

Fresh & Easy’s Shop for Schools program allows schools in California, Arizona and Nevada to sign up to receive donations from the supermarket chain. How it works: Participating schools will receive a $1 cash donation for every $20 receipt collected from any Fresh & Easy store through Dec. 31. At the end of the program, Fresh & Easy will award the top fundraising school in each state with a $5,000 bonus.

In addition to collecting receipts, registered schools can participate in Shopping Nights, which provide an opportunity to raise even more money. From 4 p.m. to 8 p.m. on each school’s designated shopping night, 5% of the total sales at the local Fresh & Easy store are donated to the school.

“We’re excited that Shop for Schools has played such an important role over the past two school years in bringing needed funds to neighborhood classrooms,” said Tim Mason, Fresh & Easy CEO. “We are happy to be able to help, and we hope schools are even more successful through this year’s program.”

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