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New line of cards from American Greetings now feature iTunes download

BY Allison Cerra

CLEVELAND There’s something new and musical in the greeting card aisle.

American Greetings has introduced greeting cards that feature a song download from iTunes, the company announced Tuesday. The complete line includes 36 cards, each with a code redeemable for a song download from iTunes. There also are eight gift card holders that can be used to send any iTunes gift card.

“From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience,” said Carol Miller, executive director of new product concepts at American Greetings. “By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about.”

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Cellfire adds Giant Eagle to e-coupon solutions network

BY Allison Cerra

SAN JOSE, Calif. A provider of electronic and mobile coupon solutions has added a grocery chain to its list of clients.

Cellfire said Monday that it expanded its nationwide electronic grocery coupon program with the addition of Giant Eagle, a Cleveland-based supermarket chain with more than 200 locations throughout Ohio, western Pennsylvania, northern West Virginia and western Maryland. Cellfire coupons are available and redeemable at more than 200 locations that include Giant Eagle, Giant Eagle Market District, Giant Eagle Express and GetGo from Giant Eagle.

To start saving, shoppers simply can sign up on Cellfire.com via cell phone or computer and register their Giant Eagle Advantage Card for the free discount service. They also may register their card and browse ‘eOffers’ at the “Save” section on GiantEagle.com. Discounts are taken at checkout with a swipe of the card and the savings are displayed on the customer’s receipt. Once the coupon is used or expired, it automatically is deleted from the Cellfire account and the Advantage Card.

“The addition of Giant Eagle allows Cellfire to offer grocery coupons and discounts to consumers at even more locations nationwide,” said Robert Drescher, CEO of Cellfire. “We’ve hit a major milestone as Cellfire now has the most expansive grocery network for electronic couponing in the United States. Giant Eagle’s participation clearly demonstrates the momentum from grocers to deliver value and engage consumers through digital offers.”

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Ferring launches Lysteda

BY Alaric DeArment

PARSIPPANY, N.J. Drug maker Ferring Pharmaceuticals has launched a new treatment for women with cyclic heavy menstrual bleeding, Ferring said Monday.

Ferring announced the availability of Lysteda (tranexamic acid) tablets, which it bills as the only non-hormonal and non-surgical therapy for women with cyclic heavy menstrual bleeding. As many as 22 million women in the United States experience HMB.

“Heavy menstrual bleeding is a common condition that can significantly interfere with a woman’s daily activities,” Ferring VP medical affairs Edward Trott said. “Many women consider the condition normal and are unaware that there are treatments available, so they don’t ask their doctor about it.”

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