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‘It’s a Wonderful Life’ for Coca-Cola, Paramount

BY Allison Cerra

HOLLYWOOD, Calif. A new licensed product line was unveiled last week by Coca-Cola and Paramount Licensing, who have joined forces on a family-targeted holiday merchandise program capturing the uplifting sprit of the Academy Award-winning film “It’s a Wonderful Life.”

The product line — part of a major holiday 2010 and 2011 retail push with drug store, mass-market retailers and more — celebrates the upcoming 125th anniversary year for Coca-Cola, and the 65th anniversary year of the film and the tag line “Enjoy Coca-Cola – It’s A Wonderful Life!”

Products that will be sold in the upcoming holiday season include snow globes, holiday gift stockings and glass blown, ceramic and decoupage ornaments from Gift Creation; popcorn-filled collectible tins from Signature Brands; and glassware tumblers, coasters, mugs and gift sets from Boelter Brands.

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‘Battle of the bulge’ solved with Perfect Fit Button

BY Allison Cerra

FAIRFIELD, N.J. Need a quick fix for pants that just don’t fit right? Look no further than the Perfect Fit Button, an innovative new product that helps prolong the comfortable fit of pants, jeans or skirts by creating an easy way to adjust the waistband.

Made by TeleBrands, the company behind such products as storage solution Shoes Under and PedEgg, the Perfect Fit Button is the newest way to get pants and skirts to fit without having to spend extra money. It retails for $9.99 for a set of eight.

Visit PerfectFitButton.com for more information.

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Patient enrollment complete for lung cancer treatment trial

BY Alaric DeArment

SOUTH SAN FRANCISCO, Calif. Drug maker OXiGENE has finished enrolling patients for a mid-stage clinical trial of a lung cancer treatment, the company said Wednesday.

OXiGENE announced that it had enrolled 60 patients in “FALCON,” a phase 2 trial of the drug Zybrestat, a treatment for non-small cell lung cancer. The trial comprises two arms, a study arm with patients taking Zybrestat with Genentech’s Avastin (bevacizumab) and chemotherapy, and a control arm with patients taking Avastin and chemotherapy alone. OXiGENE said some preliminary results from the trial presented at the recent meeting of the American Society of Clinical Oncology have indicated that the drug is safe and effective.

“We look forward to presenting a more complete analysis of the FALCON trial later in 2010 at a scientific meeting,” OXiGENE CEO Peter Langecker said. “If the encouraging positive trends in terms of progression-free survival and overall survival that we presented at ASCO are maintained, they will underscore Zybrestat’s utility in non-small cell lung cancer and potentially pave the way toward embarking upon a registration pathway.”

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