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HearAtLast to open at two Wal-Mart locations

BY Antoinette Alexander

TORONTO HearAtLast Holdings, which owns and operates a chain of hearing stores that sells digital hearing aids and testing devices, plans to open two new retail locations in two Toronto area Wal-Marts.

The new locations, which mark the ninth and 10th clinics, are a direct result of the company exercising its option under a master licensing deal with Wal-Mart International. The deal allows HearAtLast to open hearing aid clinics within several Wal-Mart stores throughout Canada.

HearAtLast facilities sell hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners dispense a hearing aid in about an hour.

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Jones to helm Publix starting 2008

BY Drew Buono

DELAND, Fla. Todd Jones will become president of Publix Super Markets beginning next March, according to news-journalonline.com

Jones has been with the company in a variety of positions since 1980. He has gone from front-service clerk to vice president of the Jacksonville district in 2003, to his current position of senior vice president-product business development, which he got two years ago.

Jones credited his rise to the top to the company and his coworkers through the years. “My successes are certainly based on the opportunities my company has provided for me and the great team of friends and colleagues I’ve worked with along the way,” he wrote. “All associates willing to remain focused and reach for their full potential will obtain a rich and fulfilling career… . Our company’s successes are built on our most precious asset, our associates.”

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The Dialogue Co. to introduce the HealthSTART program

BY Antoinette Alexander

PENNINGTON, N.J. The Dialogue Co. is introducing in November the first nationally distributed co-op sampling program for retail-based clinics.

“The program has been very well received and will be distributed by more than 350 clinics and pharmacies located in food, drug and mass merchandiser outlets across the country, including 44 Wal-Mart Supercenters,” stated Glen Greissinger, president of The Dialogue Company.

The HealthSTART Wellness Pack is a wellness focused patient starter kit program targeting consumers within new emerging health care channels, including retail clinics. The kits will contain health focused product samples, coupons and advertiser-supported health education information along with clinic-specific promotional material. There are currently more than 700 clinics within the convenient care industry.

“Our overall goal is to provide patients with easy access to high quality, affordable health care and the HealthSTART program provides a vehicle for us to provide added value for our customers, to promote CheckUps treatment and wellness services, and to build patient relationships,” stated Joe Huver, business development manager for CheckUps. CheckUps, a retail medical clinic company, currently operates clinics in more than 20 Wal-Mart Supercenters.

Founded in 1991, The Dialogue Company is a marketing services and media company specializing in the development of cooperative sampling programs to help marketers reach health-conscious consumers. It has developed point-of-care marketing solutions since 1993.

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