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Fresh & Easy expands Farm to Store in 24 program

BY Allison Cerra

EL SEGUNDO, Calif. More produce will arrive at Fresh & Easy stores with the expansion of the retailer’s partnership with local growers.

Fresh & Easy said it will expand its Farm to Store in 24 program, in which additional fruit and vegetables will arrive in less than 24 hours, getting the freshest produce possible to its customers in the shortest amount of time.

To let customers know when produce is available on shelves within 24 hours from leaving the farm where it’s grown, Fresh & Easy places a special logo on Farm to Store in 24 products. The company also recently created a video about the program, available to view on YouTube: Youtube.com/user/talkingfresh#p/a/u/0/v9J1_oyoKqY.

“Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” said Justin Hill, Fresh & Easy’s produce manager. “We are working closely with these growers here to put in the extra care required to expand our Farm to Store in 24 offerings whenever we can.”

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Loblaw’s first small-model in-store pharmacy opens

BY Allison Cerra

BRAMPTON, Ontario Loblaw has opened its first small-model in-store pharmacy, offering the same amenities and convenience as a larger-size pharmacy, but in a compact area. The new pharmacy helps to fulfill the company’s vision to grow the number of pharmacies in its stores.

“Our goal is to provide convenience, quality and value to our customers. With this small model, we now have the ability to incorporate pharmacies into more of our stores, which will help complement our customers’ food shopping experience,” said Andrew Iacobucci, SVP drug business unit, Loblaw Cos. “Within this smaller footprint, we are pleased to be able to provide full pharmacy service with a highly trained and trusted pharmacy professional.”

The new small-scale pharmacy is approximately 400 sq. ft.

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Rite Aid gets into back-to-school groove

BY Allison Cerra

CAMP HILL, Pa. Rite Aid is helping customers save on back-to-school shopping through special offers, online coupons and its member-only Wellness+ customer rewards and discounts program.

The 4,800-store chain said that it has created a back-to-school shopping spread inside its August Single Check Rebate guide, a four-page pullout available online and in stores that contains more than 40 commonly requested school supplies worth more than $140 in rebate checks. Additionally, Rite Aid is utilizing its Video Values program at RiteAid.com, allowing consumers to watch videos and earn coupons on select products, which will feature a dozen back-to-school coupons in August.

The drug store chain also said many back-to-school discounts in Rite Aid circulars are available with the Rite Aid Wellness+ card. The Wellness+ customer rewards program provides members with free health-and-wellness benefits, as well as shopping discounts.

Items on sale include composition notebooks, snacks and more.

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