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Expo launches first-ever washable dry-erase markers

BY Allison Cerra

ATLANTA Newell Rubbermaid’s Expo brand has launched its first line of washable markers, making them ideal for use at home, in the classroom and in the car.

Expo washable dry-erase markers can be found wherever office products are sold and are available in three- and six-count packs, as well as a six-count pack with a learning board and a 24-count classroom pack. Suggested retail price for three-count packs of fine-tip and bullet-tip markers are $3.85 and $4.50, respectively; six pack fine-tip and bullet-tip are $7.70 and $9.00; six-count pack with a learning board is $7.70; and the 24-count classroom pack is $24.80.

“Through our consumer insights work, we discovered an unmet consumer need for a washable dry erase marker,” said Sally Grimes, VP marketing for Newell Rubbermaid’s markers, highlighters, art and office organization global business unit. “We found parents and teachers were often frustrated when trying to remove dry-erase marker stains and with the expense of having to replace marker-stained clothes. Expo Washable puts an end to this costly and time-consuming problem so parents and teachers can rest assured that no permanent damage should be done to clothing, furniture and most other washable fabrics when children use dry-erase markers.”

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Cellfire adds Giant Eagle to e-coupon solutions network

BY Allison Cerra

SAN JOSE, Calif. A provider of electronic and mobile coupon solutions has added a grocery chain to its list of clients.

Cellfire said Monday that it expanded its nationwide electronic grocery coupon program with the addition of Giant Eagle, a Cleveland-based supermarket chain with more than 200 locations throughout Ohio, western Pennsylvania, northern West Virginia and western Maryland. Cellfire coupons are available and redeemable at more than 200 locations that include Giant Eagle, Giant Eagle Market District, Giant Eagle Express and GetGo from Giant Eagle.

To start saving, shoppers simply can sign up on Cellfire.com via cell phone or computer and register their Giant Eagle Advantage Card for the free discount service. They also may register their card and browse ‘eOffers’ at the “Save” section on GiantEagle.com. Discounts are taken at checkout with a swipe of the card and the savings are displayed on the customer’s receipt. Once the coupon is used or expired, it automatically is deleted from the Cellfire account and the Advantage Card.

“The addition of Giant Eagle allows Cellfire to offer grocery coupons and discounts to consumers at even more locations nationwide,” said Robert Drescher, CEO of Cellfire. “We’ve hit a major milestone as Cellfire now has the most expansive grocery network for electronic couponing in the United States. Giant Eagle’s participation clearly demonstrates the momentum from grocers to deliver value and engage consumers through digital offers.”

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Ferring launches Lysteda

BY Alaric DeArment

PARSIPPANY, N.J. Drug maker Ferring Pharmaceuticals has launched a new treatment for women with cyclic heavy menstrual bleeding, Ferring said Monday.

Ferring announced the availability of Lysteda (tranexamic acid) tablets, which it bills as the only non-hormonal and non-surgical therapy for women with cyclic heavy menstrual bleeding. As many as 22 million women in the United States experience HMB.

“Heavy menstrual bleeding is a common condition that can significantly interfere with a woman’s daily activities,” Ferring VP medical affairs Edward Trott said. “Many women consider the condition normal and are unaware that there are treatments available, so they don’t ask their doctor about it.”

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