DSN connects retailers and suppliers with New Product Digest
NEW YORK —An aspiring musician has little to no hope of being discovered and becoming a star if she confines her talents to her own home and doesn’t try to get herself noticed by record companies. The same goes for suppliers who want their products sold in retail pharmacies.
Drug Store News now has an easy way for suppliers to get themselves, and their products and services, noticed by retail executives, pharmacists, pharmacy technicians and nurse practitioners. New Product Digest, sent out to more than 63,000 subscribers in the drug, food and mass channels, contains a list of new products, with each entry featuring a brief product description, an image and contact information.
“We know from our research that retailers like to learn about new products,” Drug Store News publisher Wayne Bennett said. “New Product Digest provides a digital monthly newsletter that offers an efficient means to help product and service providers of all sizes get new product information out quickly to a broad audience of retail pharmacy decision-makers at drug, food and mass retail outlets. Since we launched Vol. 1 in June 2010, New Product Digest has grown nicely in the number of participants in each issue, and has received excellent feedback and response from the retailer community.”
The New Product Digest currently is in its fifth edition.
Assured sees high rise in same-store sales
FRISCO, Texas September same-store sales at Assured Pharmacy increased by 13.5% compared with last year, the specialty pharmacy provider said Thursday.
Assured, which specializes in treating chronic pain, said sales were $1.4 million, or around $66,253 per business day, compared with $1.23 million a year ago.
“We are pleased with our September sales results and our continued patient growth, with 3,064 patients serviced in the month of September,” CEO Robert DelVecchio said. “As these sales figures reflect, we remain on track for increased sales and market share growth, improved earnings at the store level and stronger cash flow.”
Retailers, drug makers can help cut diabetes rate
WHAT IT MEANS AND WHY IT’S IMPORTANT The dramatic rise in the prevalence of diabetes over the next several decades is likely to place huge strains on the U.S. healthcare system, costing the country hundreds of billions of dollars every year. It also means the diabetes market will continue to be a hot bed for innovation for decades to come.
(THE NEWS: Diabetes prevalence among Americans may increase to 33%, CDC study finds. For the full story, click here)
Barring a cure for the disease or a dramatic reversal of current trends, the plague of Type 2 diabetes is likely to get worse and account for numerous hospitalizations, as it already does. According to the government Agency for Healthcare Research and Quality, nearly 1-in-5 U.S. hospitalizations in 2008 were related to diabetes, with the greatest concentration in the South.
No individual, company or even government agency can reverse the trend on its own, but many — including retailers — can help. And that will continue to feed a frenzy of activity in this space.
Agrowing number of supermarkets across the country have used various means to promote healthy eating, ranging from easy-to-read nutritional rating systems to in-store nutrition experts and store tours. Meanwhile, pharmacists and retail clinicians, as healthcare providers, can use their expertise to spread awareness as well. Rite Aid stores will offer free Diabetes Solutions Days events Nov. 2 through 4.
Health insurer Anthem Blue Cross has won recognition for a pilot diabetes program, “Bridging Cultural Health Care Gaps: Diabetes,” which seeks to find culturally appropriate ways to communicate about diabetes to African-American and Hispanic members. Anthem conducted the pilot among 4,000 of its members in California and Georgia, and plans to expand the program to other states.
More of these localized types of efforts — borne out of the spirit of the Ashville Project — continue to arise.
And of course, manufacturers continue to lead the innovation, and many are going beyond just products. Novo Nordisk recently released the BlueSheet, a report that promotes awareness and education in the prevention and treatment of diabetes.