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‘Dr. Seuss’ How the Grinch Stole Christmas!’ coming to Blu-ray this fall

BY Allison Cerra

UNIVERSAL CITY, Calif. One of the most beloved holiday classics is coming to Blu-ray this October.

“Dr. Seuss’ How the Grinch Stole Christmas!” will be offered as a Blu-ray-bonus DVD combo pack courtesy of Universal Studios Home Entertainment. This incredible re-imagining of the perennial favorite story, from Academy Award winners Ron Howard and Brian Grazer, featuring the astounding transformation of comic genius Jim Carrey as the greedy Grinch. As the first live-action feature of this tale from author Theodor “Dr. Seuss” Geisel, the movie chronicles the search for the true meaning of Christmas, both for the Grinch and the Whoville characters.

Bonus features include (but not limited to):

  • A bonus DVD copy of the movie
  • BD-Live: Access the BD-Live(TM) Center through your Internet-connected player to get even more content, watch the latest trailers, etc.;
  • Deleted scenes, outtakes and the theatrical trailer
  • Wholiday recipes: Make your own delicious treats for the holidays with recipes from your favorite Whoville characters.
  • Who School: This featurette includes a behind-the-scenes look at how the cast was transformed into citizens of Whoville through training with choreographers and stunt artists.
  • Feature commentary with director and producer Ron Howard

The film will be available for purchase Oct. 13. For more information, visit www.ushepublicity.com.

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Drug Store News launches new magazine

BY Alaric DeArment

BOSTON An estimated 100 people gathered last Monday for the official launch of the latest member of The Drug Store News Group of publications.

Armada is a specialty pharmacy channel management organizationThe attendees, including some curious representatives of retail pharmacy chains, crowded into the Stone Room at the Westin Boston Waterfront for a reception to introduce Specialty Pharmacy magazine, which Drug Store News began printing under a partnership with specialty pharmacy channel management organization Armada Health Care.

“When people outside of the business ask me what specialty pharmacy is, I try to keep the answer as simple as possible: I tell them it’s about patients with complex, chronic conditions; I tell them it’s about extremely complex, high-cost drugs,” Drug Store News editor-in-chief Rob Eder said in a speech at the reception. “And because of that, every single touch point of the operation, from managing the network, the utilization management, formulary management, sourcing the drugs, the buy and bill, the benefit design, the dispensing and fulfillment, the claims adjudication, etc. — all of it is more complex. So, that is our mission: to make a very complex business easier for the people who make their living in that business.”

Associate publisher Wayne Bennett noted the drug-development environment that has helped contribute to the rapid growth of specialty pharmacy.

“Our new publication, Specialty Pharmacy, will add to the broad portfolio of pharmacy publications published by the Drug Store News Group,” Bennett said. “As three-quarters of all new drugs currently in the drug development pipeline are biotech products, and the market for these products will grow by $40 billion in just a few short years, Specialty Pharmacy will be the voice for all stakeholders in this rapidly growing area of pharmacy care. We will also be collaborating with Armada Health Care, who has led in providing innovative solutions to make the specialty pharmacy market work more efficiently.”

Specialty products — most of them biotech drugs — have experienced rapid growth lately, generating just under $60 billion in U.S. sales last year, Specialty Pharmacy reported in its inaugural issue, and growing by 8.8% year-over-year, compared to 4.4% for traditional drugs. Meanwhile, two specialty pharmacies — Swartz Creek, Mich.-based Diplomat Specialty Pharmacy and Fort Lauderdale, Fla.-based Commcare Pharmacy — made Inc. magazine’s list of the top 500 fastest-growing private companies in the country for 2009.

“My colleagues and I are very enthusiastic about our collaboration with Drug?Store News to launch Specialty Pharmacy magazine. We are confident that this publication will become the media voice for this emerging segment of health care, while fostering a better understanding of the value proposition that specialty pharmacies offer to such key stakeholders as Pharma/Biotech, payers, prescribers and most importantly patients,” said Lawrence S. Irene, RPh, CEO Armada Health Care.

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Warning label updated for immunosuppressant drug CellCept

BY Alaric DeArment

ROCKVILLE, Md. Reports of a type of anemia have prompted changes to the warning label of a drug used to prevent the immune system from rejecting transplanted organs.

The Food and Drug Administration announced Friday that patients using CellCept (mycophenolate mofetil) had reported cases of pure red cell aplasia, which causes selective reduction of red blood cell precursors in the bone marrow. Patients with PRCA may experience fatigue, lethargy and pale skin.

Swiss drug maker Roche manufactures CellCept, and several generic drug companies make their own versions.

In July, the FDA required changes to the labeling of several immunosuppressant drugs, including CellCept, following reports of opportunistic viral infections among patients using them.

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