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Card lovers pick up ‘Good Vibrations’ from American Greetings

BY Allison Cerra

CLEVELAND American Greetings is amplifying musical birthday greetings.

The new Good Vibrations greeting card line features a character or object on the inside of a card that excitedly dances, bounces, shakes, or bops along to the music when opened.

“We know that consumers are always looking for new and exciting ways to wish someone happy birthday that expresses their excitement for the happy occasion and recognizes the special relationship they share,” said Carol Miller, executive director of new product concepts at American Greetings. “When we combined music with synchronized motion, it really upped the excitement factor, creating an innovative card collection that’s sure to surprise and delight anyone on [his or her] birthday.”

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School cuts expand BTS shopping lists; reluctant shoppers to extend season

BY Alaric DeArment

NEW YORK For most food, drug and mass merchandise retailers, back-to-school season means doing brisk business in pencils, notebooks, paper and backpacks.

But according to published reports, reductions in funding for school districts across the country because of lower tax revenues and spending cuts have forced many school districts to add a host of unexpected items to Junior’s must-have list of school supplies.

The New York Times recently reported that students in some cities now are being asked to buy such items as plastic cutlery, garbage bags, printer paper and even toilet paper.

It’s hard to say that kids having to bring their own toilet paper to school is a good thing, but the expanded list of school supplies does give retailers a new aisle in which to put such products and clear out inventory. And it may not be too late, either. According to Bloomberg, consumers on the lookout for discounts and retailers looking to keep their profits up may cause the back-to-school shopping season –– generally one of the busiest of the year –– to extend well into September.

So far, the trend hasn’t translated into huge increases in sales of those items in the food, drug and mass channels. According to Chicago-based market research firm SymphonyIRI Group, food and trash bags –– one of the categories mentioned in the Times article –– had sales of $1.9 billion during the 52-week period ended July 11, a 5.6% drop from the same period the year before. Facial tissue sales were $982.8 million, 2.9% less than the year before, while toilet paper sales were $4.1 billion, a 0.85% decrease. Then again, pens and pencils also fell in sales by 0.61% even as children’s art supplies experienced a 1.21% sales increase.

But whatever the data may or may not indicate, continued school budget cuts likely will cause many to have to forego many basic items and rely on students to buy them, thus giving retailers a chance to provide them.

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Former National Retail Federation executive joins FMI

BY Allison Cerra

ARLINGTON, Va. The Food Marketing Institute last week appointed a new VP industry relations.

Rhett Asher joined FMI from the National Retail Federation, where he served as VP loss prevention. Asher served in a similar capacity at the Retail Industry Leaders Association from 2003 to 2006. He will be responsible for enhancing the capabilities and services of industry relations at FMI, specifically the FMI/GMA Trading Partner Alliance. He also will support other programs, including loss prevention and risk management, technology, and marketing and merchandising.

“Rhett has extensive retail and association management experience that will be very valuable to our members,” said FMI president and CEO Leslie Sarasin. “He is highly regarded within the industry for his knowledge of loss prevention issues, and we are excited to have him join FMI.”

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