American Greetings introduces Tasties
CLEVELAND A new greeting card experience has arrived from American Greetings.
The new line, known as Tasties, features cards with a dissolvable flavor strip, safely sealed inside, so consumers can have their birthday cake and eat it too.
“Consumers love giving their friends and family something that is completely new and fun, and with Tasties they can share their warmest wishes along with a sweet treat to offer the proverbial cherry on top of their thoughtful gesture,” said Mary McClain, creative director of new product concepts at American Greetings.
FDA approves OraSure Technologies’ hepatitis C test
SILVER SPRING, Md. The Food and Drug Administration has approved a new rapid blood test for detecting hepatitis C, the agency said Friday.
The FDA approved Bethlehem, Pa.-based OraSure Technologies’ OraQuick HCV rapid antibody test, a test strip that delivers results in about 20 minutes. The test however, is not approved for HCV screening of the general population.
About 3.2 million people in the United States are chronically infected with HCV, and 17,000 people are newly infected each year. The disease can lead to liver disease and cancer, and is associated with around 12,000 deaths in the United States annually.
“Approval of OraQuick means that more patients can be notified of their HCV infection faster so that they can consult with their physicians for appropriate health measures,” FDA Center for Devices and Radiological Health director Jeffrey Shuren stated. “Getting faster treatment is an important public health step to control this dangerous disease.”
A&P expands Live Better!
MONTVALE, N.J. The A&P family of supermarkets has expanded the Live Better! Wellness Club for its A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast to include a new incentives program.
Fresh & Healthy Rewards provides Live Better! members with 20%-off coupons when they spend $50 in the produce section. Customers can sign up for the Live Better! wellness club at the courtesy desk or pharmacy department of their local A&P, SuperFresh, Waldbaum’s and Pathmark supermarkets.
The supermarket chain said the new program reflects its committment to providing shoppers with budget-friendly ways to maintain a healthy lifestyle.