News

Alli exhibit to tour nationwide

BY DSN STAFF

PITTSBURGH —Alli’s hitting the road.

GlaxoSmithKline Consumer Healthcare last month launched its “Alli Experience” mall tour, an educational exhibit that will make stops in 12 major U.S. cities to help educate overweight adults on healthy weight-loss strategies, as well as introduce them to the Alli program.

“Based on consumers’ positive feedback of the ‘Alli Experience,’ the initial installation in New York earlier this year where more than 10,000 people visited in 19 days, we have decided to continue the momentum and take that unique experience to others across the United States,” stated Steven Burton, vice president of weight control at GlaxoSmithKline Consumer Healthcare. “We want to make sure as many people as possible have a chance to experience this unique educational exhibit, which will provide them with extremely useful information on the Alli program so they can make a fully-informed decision whether they are ready to commit to trying Alli.” The multimedia exhibit, divided into three zones, encourages visitors to embrace a more realistic approach to diet and exercise for improved health:

Zone 1 (“You”): In this area visitors can learn about empowerment and how to take the first step toward weight loss.

Zone 2 (“Food”): Visitors are then greeted by a registered dietician who can provide tips for healthy eating and strategies for safe weight loss.

Zone 3 (“Alli”): In the final zone, consumers learn more about the product through a number of interactive stations. This area helps visitors find out if they are ready for a true weight-loss commitment or still hoping for a quick fix. They can ask a pharmacist questions about taking Alli while on other medications. They also can learn how Alli can help them lose 50 percent more weight than dieting alone.

Alli tops in three-and-a-half months

* in millions** Alli sales since its launch on June 15Source: Information Resources Inc for the 52 weeks ended Sept. 9 acrossfood, drug and mass channels (excluding Wal-Mart)
  Sales* Percent change
Alli $65.0** NA
Hydroxycut 33.8 27.4%
Relacore 18.1 -20.3
Zantrex3 14.1 -6.3
Slimquick 12.2 27.8
Overall 339.4 19.4

Launched June 15, Alli (orlistat 60 mg) is the only Food and Drug Administration-approved weight-loss product available to overweight adults without a prescription, and it is already the leading weight-loss diet aid in mass outlets. For the 52 weeks ended Sept. 9, diet aid tablets generated $339.4 million across food, drug and mass retailers (minus Wal-Mart), according to Information Resources Inc. Sales of Alli accounted for almost 20 percent of that total.

For specifics about the “Alli Experience,” visit www.myalli.com/tour/index.html.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Fred’s reports both monthly and quarterly record sales

BY Allison Cerra

MEMPHIS, Tenn. Fred’s Inc. reported record sales for the five-week and eight-month periods which ended Oct. 6, 2007.

The company said Friday that its total sales for the month increased 2 percent to $161.4 million compared to the same period last year. Total sales for the year-to-date period increased 5 percent to $1.157 billion.

Same store sales for the month rose 1 percent on top of a 5 percent increase in September last year. On a comparable store basis, sales increased 1.3 percent through the first eight months of fiscal 2007 compared with a 2.7 percent gain in the year-earlier period. Same-store sales are a key predictor of how well the company performs in stores that have been open for several years, and how well the newly open stores will do in the future.

“September sales came in at the low end of our forecasted range of a 1 percent to 3 percent increase, affected by unusually warm weather across our markets and the disruption caused by the updating of 98 stores under our refresher program,” said Fred’s Stores chief executive officer Michael J. Hayes. “We look forward to finishing our refresher program in October with the last 60 stores and to a better economic environment for our customers going forward, as the benefits of the minimum wage increase and the focus of Federal Reserve Board on the credit crunch take hold.”

Fred’s opened four stores at the end of September, bringing total store openings to 22 for the year-to-date period. These new store openings have been balanced by the company’s decision to close underperforming stores. In the remaining months, Fred’s Stores said that it plans to open 14 additional stores, with no further planned closings, which will result in a net increase in stores of 2 percent for the year.

Fred’s Inc. operates 702 discount general merchandise stores, including 24 franchised stores in the southeastern United States.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Target to open another 61 stores nationwide

BY Allison Cerra

MINNEAPOLIS Target announced that it will be opening an additional 61 Target stores, the company said Friday.

The stores, which will all open Oct. 14, will open in 22 different states. The majority of the stores are making their debut in Arizona, California, Ohio and Texas.

In addition to offering the latest in trend-right merchandise, Target also brings a 44-year tradition of community involvement. The retail chain commits itself to local communities donating more than $3 million each week to area nonprofit organizations, becoming involved in local volunteerism efforts through Target Volunteers, and orchestrating other special projects that help meet area social service, arts and education needs.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?